Lisa McKnight | Bringing Barbie to the Silver Screen
The CMO Podcast2 Elo 2023

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

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Tariq Hassan (Petco) | Leadership During Crisis

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24 Elo 202032min

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

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Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age. In this conversati...

19 Elo 202058min

Jon Hall (Whirlpool) | Leadership During Crisis

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Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full. In this conversat...

17 Elo 202021min

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

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Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 ...

12 Elo 202055min

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

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Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, ...

10 Elo 202018min

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

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Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor m...

5 Elo 202048min

Jill Cress (PayPal) | Leadership During Crisis

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When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role ha...

3 Elo 202027min

Jerri DeVard | More Than Just A Marketing Professional

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Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Exec...

29 Heinä 202047min

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