The CMO Podcast15 Marras 2023

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable panel discussion featuring Brad Hiranaga (Chief Brand Officer of Cotopaxi), Erica Taylor (Vice President and Chief Marketing Officer of Genentech), and Lisa Materazzo (Group Vice President of Marketing at Toyota Motor North America).

Brad Hiranaga is a returning guest to the podcast. He spoke to Jim in 2021 as Chief Marketing Officer at General Mills, where he spent 18 years. Now a year into his new role as CMO for Cotopaxi, a sustainable outdoor apparel brand, Brad looks to build on the mission of the founder, who–fun fact–named the company after a volcano in the Andes in central Ecuador.

Erica Taylor is Genentech’s first CMO. Erica actually worked at Genentech for 10 years before leaving to join another pharmaceutical giant, Gilead. Erica returned to Genentech in 2021 and was promoted to CO in 2022. She is also the first CO on our show with a PhD in Immunology.

Lisa Materazzo has spent over two decades at Toyota, with a brief intermission at AOL and Build-a-Bear, before returning to the company and ultimately becoming the Group Vice President of Toyota Division Marketing at Toyota Motor North America in 2021. Raised in a car-fanatic family, it’s extremely fitting that Lisa finds herself leading marketing for one of the most prominent motor companies in the world.

Tune in as these guests share how they prepared for the C Suite, what they got right and wrong in their career, and how they deal with imposter syndrome.

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Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan f...

5 Elo 1h

What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing sho...

29 Heinä 43min

Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.Recorded live at the Cannes Lions International Festival of Creativ...

22 Heinä 45min

How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions

How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chie...

17 Heinä 34min

From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affe...

15 Heinä 32min

Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing

Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.Rec...

8 Heinä 40min

Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty

Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat do...

1 Heinä 46min

Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global pla...

17 Kesä 52min