CBP Stories - Legendary Craft Beer Idea Guy, Marty Jones

CBP Stories - Legendary Craft Beer Idea Guy, Marty Jones

CBP Stories showcase individual members who have an inspiring story to tell.


Marty Jones is a longtime award-winning beer journalist and publicist/promoter/idea man in the craft beer trade. In addition to being dubbed “the man who made canned beer cool” (for his role as frontman and co-founder of the Oskar Blues “Canned Beer Apocalypse”), Jones has been called “the Bill Veeck of craft beer” and “a threat to the future of craft beer.” He thinks alcoholic beverage should be stricken from the beer lexicon and humor is the essential missing ingredient in the trade. Jones writes and plays music on the side and his deep catalog of beer-minded songs has earned him the title of “the bard of beer songs.” He lives in Denver, CO.


www.CraftBeerProfessionals.org

Jaksot(468)

Financial Benchmarks for Breweries

Financial Benchmarks for Breweries

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1 Huhti 46min

American Craft Beer Hall of Fame - 2026 Induction Ceremony

American Craft Beer Hall of Fame - 2026 Induction Ceremony

The American Craft Beer Hall of Fame is proud to announce its 2026 group of inductees. This highly anticipated event will celebrate the trailblazers, innovators, and visionaries who have made signific...

25 Maalis 13min

What's Going on in AZ Beer?

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In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

18 Maalis 56min

What Breweries Can Learn from a Fast Growing Winery

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11 Maalis 46min

More Than a Map: Designing Beer Trails for Lasting Engagement

More Than a Map: Designing Beer Trails for Lasting Engagement

More butts in seats, stronger loyalty, and a clearer picture of who your guests really are. What started as the Charlottesville Ale Trail has evolved into a passport program that helps beer trails mov...

4 Maalis 35min

The Beer Story Project: Chronicling the Moments that Shaped Our Industry

The Beer Story Project: Chronicling the Moments that Shaped Our Industry

Marty Nachel has been a familiar name in craft beer for decades as a writer, judge, educator, and someone who has logged visits to more than six hundred breweries. He just released The Beer Story Proj...

25 Helmi 38min

Assessing Candidate ABV (Aptitude, Behaviors, and Values)

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When brewing, you follow a scientific process. You know what yeast characteristics will yield what flavor profiles, and how to intervene if fermentation isn’t progressing properly. Why should the peop...

18 Helmi 45min

Pilot Project’s Playbook for Launching and Scaling Breweries

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Pilot Project was created to support talented brewers in an industry with exceptionally high barriers to entry. Modeled after the music industry, Pilot helps launch and scale start up breweries by sup...

11 Helmi 54min

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