CBP Stories - Legendary Craft Beer Idea Guy, Marty Jones

CBP Stories - Legendary Craft Beer Idea Guy, Marty Jones

CBP Stories showcase individual members who have an inspiring story to tell.


Marty Jones is a longtime award-winning beer journalist and publicist/promoter/idea man in the craft beer trade. In addition to being dubbed “the man who made canned beer cool” (for his role as frontman and co-founder of the Oskar Blues “Canned Beer Apocalypse”), Jones has been called “the Bill Veeck of craft beer” and “a threat to the future of craft beer.” He thinks alcoholic beverage should be stricken from the beer lexicon and humor is the essential missing ingredient in the trade. Jones writes and plays music on the side and his deep catalog of beer-minded songs has earned him the title of “the bard of beer songs.” He lives in Denver, CO.


www.CraftBeerProfessionals.org

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Profitable Taproom Tactics

Profitable Taproom Tactics

Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics ...

24 Kesä 34min

ESOP as a Succession Plan

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An ESOP (employee stock ownership plan) can be the right succession strategy for a craft brewer. This presentation will offer a detailed look at how an ESOP can enable an owner to receive fair value f...

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Adding Spirits to Your Brewery

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27 Touko 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

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20 Touko 53min

Dealing With Seasonality

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16 Touko 56min

It's Okay To Not Be Okay: Mental Health at Breweries

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Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft be...

13 Touko 46min

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