The Power of a Brand (CBP Fall Virtual Conference 2021)

The Power of a Brand (CBP Fall Virtual Conference 2021)

Aaron Gore (Community Brewing Ventures) hosts a panel to discuss the importance of your company's Brand to its success. We will approach Branding from multiple backgrounds, expertise, and scales, covering every angle of what is likely your brewery's most important asset. What is Brand Power?


Why is it important? How do you cultivate it, and how do you protect it?


This conversation features:

Aaron Gore (Community Brewing Ventures)

Chuck Homola (Steam Theory)

Cody Fague (CODO Design)

Matthew Juaire (Bay Cannon)


CBP Connects

2-Day Workshop | 3 Nightly Receptions


Norfolk, Virginia February 7-9, 2022

Register: https://cbpconnects-norfolk.eventbrite.com/


St. Louis, Missouri June 20-22, 2022

Register: https://cbpconnects-stlouis.eventbrite.com/


www.CraftBeerProfessionals.org

Jaksot(473)

Working with Writers: Sharing Stories, Not Just News

Working with Writers: Sharing Stories, Not Just News

Your brewery has a story to tell; actually, it probably has quite a few of them. Those stories are what hook potential fans and help them and your established followers buy into what makes your brewer...

14 Tammi 54min

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

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Selling Coin Toss Brewing: The Honest Version

Selling Coin Toss Brewing: The Honest Version

Tim Hohl founded Coin Toss Brewing in Oregon City, Oregon in March 2015 and ran it for almost nine years before selling in February 2024. The decision to sell started informally in May 2022 — a mix of...

3 Tammi 58min

Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

29 Joulu 202549min

Bench Brewing’s Sustainability Journey

Bench Brewing’s Sustainability Journey

Join Matt Giffen, Founder and CEO of Bench Brewing, as he shares how sustainability has been part of their story since day one. Since opening in 2018, Bench has focused on “craft beverages with a cons...

27 Joulu 202557min

AI on Tap: Smarter Marketing and Legal Tools for Breweries

AI on Tap: Smarter Marketing and Legal Tools for Breweries

Breweries are being bombarded with promises about what AI can do—automate your marketing, write your contracts, even predict your next big seller. But in a highly regulated and deeply human business l...

22 Joulu 202558min

Compliance with ICE and Immigration in 2025

Compliance with ICE and Immigration in 2025

This presentation will provide an overview of how to prepare for visits from Immigration and ICE officers, in light of increased ICE investigations, workplace raids, and community visits associated wi...

20 Joulu 202550min

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