Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

This panel will discuss how to create and maintain a brand identity that is reflective of your brewery and culture. The focus will be on how the panelists have taken steps to maintain that identity across various packaging, point of sale, and promotional materials. We will also dive into how this identity is presented internally.


Panelists

Aaron Gore (Community Brewing Ventures)

Elliot Seidler (Civic Brewing Company)

Patrick Delves (Seismic Brewing Company)


Moderator: Ben Weston (Hoptown Handles/SeaThirst Creative)


Join us in-person for CBP Connects presented by Arryved POS

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com/

Jaksot(473)

What Breweries Can Learn from a Fast Growing Winery

What Breweries Can Learn from a Fast Growing Winery

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11 Maalis 46min

More Than a Map: Designing Beer Trails for Lasting Engagement

More Than a Map: Designing Beer Trails for Lasting Engagement

More butts in seats, stronger loyalty, and a clearer picture of who your guests really are. What started as the Charlottesville Ale Trail has evolved into a passport program that helps beer trails mov...

4 Maalis 35min

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The Beer Story Project: Chronicling the Moments that Shaped Our Industry

Marty Nachel has been a familiar name in craft beer for decades as a writer, judge, educator, and someone who has logged visits to more than six hundred breweries. He just released The Beer Story Proj...

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When brewing, you follow a scientific process. You know what yeast characteristics will yield what flavor profiles, and how to intervene if fermentation isn’t progressing properly. Why should the peop...

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11 Helmi 54min

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Two Food Industry Experts Talk about the Challenges of Starting a Kitchen in your Brewery

Starting or maintaining a kitchen in your brewery is challenging...and that's an understatement. But a lot of the data is showing that adding or maintaining food options ( beside a small bag of pretze...

4 Helmi 59min

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In a rapidly changing craft beer landscape, many breweries are rediscovering what made this industry thrive in the first place: connection, creativity, and community. This session explores how breweri...

28 Tammi 37min

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Every brewery has them — the late arrivals, the heated arguments, the performance dips that make you wonder what to do next. In this session, we’ll walk through common “oh no” employee situations and ...

21 Tammi 40min

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