Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?

We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft beer marketing.


Panelists:

Greg Lane (BeerTrippr)

Jackie Martuscello (WestFax Brewing)

Jackson Boyer (Buddy)

Kelly Hieronymus (West Sixth Brewing)

Michael Varda (Craft Beer Advisory Services)


Moderator: Chris Overlay (Get Hoptimized)


Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jaksot(470)

ChatGPT, Business vs Brewery, & Closures (Conference Preview Panel)

ChatGPT, Business vs Brewery, & Closures (Conference Preview Panel)

As we gear up for our Spring Virtual Conference (April 3-5), we are excited to bring together 3 of our presenters for a conversation that will discuss current challenges and opportunities our industry...

5 Huhti 202348min

Energy Drinks, Education, & Efficiencies

Energy Drinks, Education, & Efficiencies

As we gear up for our Spring Virtual Conference (April 3-5), we are excited to bring together 3 of our presenters for a conversation that spans everything from energy drinks to education to efficienci...

1 Huhti 202347min

Why Maine's Oldest Craft Brewery Got Into Non-Alcoholic Beer

Why Maine's Oldest Craft Brewery Got Into Non-Alcoholic Beer

Geary Brewing Co., the oldest in Maine, in was founded in 1983. Forty years later they are still innovating under the leadership of Alan and Robin Lapoint. The Lapoints launched the non-alcoholic 1820...

29 Maalis 202351min

Restaurant Rockstars: What Taprooms Can Learn From Restaurants

Restaurant Rockstars: What Taprooms Can Learn From Restaurants

In this session, we are joined by Roger Beaudoin, CEO of Restaurant Rockstars, for a conversation on what taprooms can learn from our restaurant industry counterparts. We will discuss logistics to con...

25 Maalis 20231h 4min

How to Pair with Chocolate at Your Brewery

How to Pair with Chocolate at Your Brewery

Chocolate has long been viewed as a childhood treat or a pick-me-up on a bad day rather than an agriculturally-rooted, craft-driven product displaying variety and nuance. A new wave of craft chocolate...

22 Maalis 20231h 2min

Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requi...

18 Maalis 202326min

Exceeding Taproom Guest Expectations

Exceeding Taproom Guest Expectations

Inspired by a recent CBP thread, this session will discuss how to not only set guest expectations, but to go above and beyond. We will dive into staff training, customer interactions, and strategies y...

15 Maalis 20231h 5min

Start A Brewery presents: Crafting Your Craft Brewery’s Employee Handbook

Start A Brewery presents: Crafting Your Craft Brewery’s Employee Handbook

When was the last time you reviewed and updated your craft brewery’s employee handbook? Does your craft brewery even have an employee handbook? If you have even one employee, your business is large en...

11 Maalis 20231h

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
rss-rahamania
ostan-asuntoja-podcast
herrasmieshakkerit
rahapuhetta
sijoituspodi
rss-lahtijat
rss-karon-grilli
oppimisen-psykologia
lakicast
rss-startup-ministerio
rss-bisnesta-bebeja
rss-paasipodi
rss-yrittajan-mindset
rss-viisas-raha-podi
rss-draivi