Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Biotransformation: Understanding the Relationship Between Hops and Yeast

Biotransformation: Understanding the Relationship Between Hops and Yeast

Buzzwords like "biotransformation" and "thiolized" are thrown around a lot in modern hop forward brewing techniques and products, but what is actually happening during fermentation that makes these ar...

12 Helmi 202545min

Designing for Transition: How Thoughtful Branding Can Be Your Lifeline in a Rapidly Shifting Market

Designing for Transition: How Thoughtful Branding Can Be Your Lifeline in a Rapidly Shifting Market

In a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding and package design can be a lifeline, helping breweries make th...

5 Helmi 202537min

Attracting Gen Z: Engaging New Audiences in Craft Beer

Attracting Gen Z: Engaging New Audiences in Craft Beer

As more Gen Z consumers reach drinking age each year, breweries face the question: how can they attract this new audience to craft beverages? To effectively appeal to Gen Z, it’s essential to understa...

29 Tammi 20251h 2min

What's Going on in Ohio Beer?

What's Going on in Ohio Beer?

In our "What's Going on in..." series we partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conver...

22 Tammi 202553min

The Process of Opening a Second Taproom

The Process of Opening a Second Taproom

Though separated by over 2,500 miles, Coastal Fermentory and Loose Screw Beer Co. share similar experiences as they work toward the October 2024 openings of their second taprooms. In the first half of...

15 Tammi 20251h

The Value of Local Guilds (Part 2)

The Value of Local Guilds (Part 2)

PART 2 Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advoc...

8 Tammi 202557min

Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Nevill...

31 Joulu 202439min

Using Brewing Ingredients Innovatively

Using Brewing Ingredients Innovatively

Join us to learn how to make the most of your specialty grains to reduce costs and improve brewhouse efficiency. The industry is more cognizant of finances, and in this session, you will learn how to ...

24 Joulu 202454min

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