Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Future-Proofing Your Brewery: A Conversation on Navigating Change

Future-Proofing Your Brewery: A Conversation on Navigating Change

Let's explore the brewing industry's pressure points and the solutions to tackle them. We'll take a closer look at a wide range of factors that put pressure on the industry, like market competition, c...

30 Elo 20231h 6min

Being a Better Leader

Being a Better Leader

In this panel, you’ll learn how to unlock your full leadership potential! Led by Pulkit K. Agrawal of Beer30 by The 5th Ingredient, this panel will include 3 other brewery leaders who have led their t...

26 Elo 202359min

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of indu...

23 Elo 20231h 1min

Easy Ways Your Brewery Can Be More Accessible & Attract A New Community of Customers

Easy Ways Your Brewery Can Be More Accessible & Attract A New Community of Customers

At CBC in Nashville this past May, BA Chief Economist, Bart Watson, encouraged brewery owners / operators to be more creative in finding ways to reach new audiences. An historically underserved commun...

16 Elo 20231h

Effective Communication Between Departments

Effective Communication Between Departments

For a brewery to see maximum success, effective communication must exist between departments. Unfortunately, there is often a great disconnect between front-of-house and back, and beyond. In this sess...

12 Elo 202359min

State of the Hop Industry

State of the Hop Industry

Chris Holden, Director of Sales and Marketing for the Hop Guild and a grower in New York state, will give his State of the Hop Industry address. He will discuss the 2023 growing season, importane of s...

9 Elo 202345min

Recruiting, Maintaing, & Retaining Brewery Staff

Recruiting, Maintaing, & Retaining Brewery Staff

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. Learn more and ...

5 Elo 202356min

NA Beer: Make Zero Your Biggest Asset

NA Beer: Make Zero Your Biggest Asset

With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This pres...

2 Elo 202359min

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