Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Exceeding Taproom Guest Expectations

Exceeding Taproom Guest Expectations

Inspired by a recent CBP thread, this session will discuss how to not only set guest expectations, but to go above and beyond. We will dive into staff training, customer interactions, and strategies y...

15 Maalis 20231h 5min

Start A Brewery presents: Crafting Your Craft Brewery’s Employee Handbook

Start A Brewery presents: Crafting Your Craft Brewery’s Employee Handbook

When was the last time you reviewed and updated your craft brewery’s employee handbook? Does your craft brewery even have an employee handbook? If you have even one employee, your business is large en...

11 Maalis 20231h

Meeting or Email: Speaking Human and Developing Teams to Get Work Done in a Virtual World

Meeting or Email: Speaking Human and Developing Teams to Get Work Done in a Virtual World

Join us for a lively, interactive discussion on how to use communication tools and methods to your advantage to bring people together to get work done. How much of your time has been wasted in meeting...

8 Maalis 20231h 3min

Creating a Successful Brewery Tour

Creating a Successful Brewery Tour

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. You can learn m...

4 Maalis 202354min

2023 Tap Room Playbook - From Lines to Food Trends, Get Tips to Run Your Brewery Better

2023 Tap Room Playbook - From Lines to Food Trends, Get Tips to Run Your Brewery Better

The taproom! The epicenter of your brand. We’re excited to have a conversation today on how you can make the most of your guests’ time at your brewery. We hope that you leave with greater strategies f...

1 Maalis 20231h 3min

Contract Brewing: What You Need To Know

Contract Brewing: What You Need To Know

Contract brewing! Do you have extra capacity? Are you looking for a production partner to help keep up? In this conversation, we will be joined by a panel of experts to discuss the operational, financ...

25 Helmi 202356min

5 Ways to #BrewMore and #BrewBetter with Beer30

5 Ways to #BrewMore and #BrewBetter with Beer30

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) and Steve "Hendo" Henderson (Founder of Rockstar Brewer) dive into 5 actionable ways brewers can use their data to #B...

22 Helmi 202353min

Sell More! How to Educate and Train Your Taproom Staff to Increase Revenue

Sell More! How to Educate and Train Your Taproom Staff to Increase Revenue

One way to sell more out of your taproom is to invest in more taps or stock more branded gear to offer consumers. But that version of “selling more” requires cash up front and doesn’t necessarily guar...

18 Helmi 202346min

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