Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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How to Make Ownership Your Competitive Advantage (Fall Virtual Conference Preview)

How to Make Ownership Your Competitive Advantage (Fall Virtual Conference Preview)

CBP Fall Conference Preview: How to Make Ownership Your Competitive Advantage with Larry Chase (Ray Johnson Group) October 17, 12:30pm ET View the complete schedule and RSVP for your chance to win a l...

27 Syys 20226min

Build Your Brewery's Content Marketing Strategy Around These 5 Channels

Build Your Brewery's Content Marketing Strategy Around These 5 Channels

With so many new content and social media platforms popping in and out of existence, there is an overwhelming volume of options for your brewery to communicate with your audience. However, if you are ...

21 Syys 202238min

Understanding the Current Economic Environment and Brewery w/Josh Lance (Lance CPA)

Understanding the Current Economic Environment and Brewery w/Josh Lance (Lance CPA)

Understanding the current economic environment and your brewery-- what do you need to do now to position your brewery in the best position. In this session we will talk through the macroeconomic envir...

10 Syys 202256min

Recreating Hop Aroma Outside of the Plant and Its Application in Modern Brewing w/Abstrax Tech

Recreating Hop Aroma Outside of the Plant and Its Application in Modern Brewing w/Abstrax Tech

The "holy grail" of hop concentrates and downstream products is to provide accurate, high amplitude solutions to brewers that circumvent the agronomic limitations of the plant itself. A significant ba...

7 Syys 202218min

How to Predict What You’ll Need to Brew 4 Weeks in Advance

How to Predict What You’ll Need to Brew 4 Weeks in Advance

A Live Training with Sales Forecasting and Supply Chain Specialists The supply chain in the beer industry has always been a challenge-- so difficult, in fact, that it is a game. The Beer Distributio...

31 Elo 202241min

CBP Connects Virginia Rapid Fire Preview

CBP Connects Virginia Rapid Fire Preview

Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 🎟️ https://cbpconnects-norfolk.eventbrite.com

29 Elo 20224min

How Guinness Continues to Innovate

How Guinness Continues to Innovate

Do you remember your first Guinness? How about that Guinness you had at the top of their Dublin brewery? Best beer ever? In this conversation, we will be joined by Jimmy Callahan, a Guinness Brewery A...

27 Elo 202244min

How Industry Partners are Using Technology to Make Your Life Easier

How Industry Partners are Using Technology to Make Your Life Easier

Running a brewery is tough. It requires a wide range of skills and a diverse cast of team members to achieve your goals. Luckily, in our industry, there are partners that aim to make your life easier....

24 Elo 20221h 1min

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