Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Jaksot(468)

5 Strategies to Save Money When Your Don't Have Time

5 Strategies to Save Money When Your Don't Have Time

In today’s competitive craft beer market, saving money can boost your bottom line faster than chasing every new trend. This session will share five quick, practical strategies you can use right now to...

6 Joulu 202516min

The Role of Oxygen in Brewing: A Double-Edged Sword

The Role of Oxygen in Brewing: A Double-Edged Sword

Oxygen is both a friend and a foe in the beer-making process. Used wisely, it sets the stage for strong fermentation. Used incorrectly—or introduced at the wrong time—it can compromise the flavor, she...

3 Joulu 202532min

Fall Reset: Small Fixes Now for a Smooth Holiday Season

Fall Reset: Small Fixes Now for a Smooth Holiday Season

The busy summer season often masks small inefficiencies that quietly drain time, money, and energy from your brewery. In this practical, no-fluff session, we’ll guide you through an essential “autumn ...

1 Joulu 202534min

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

This session will walk you through the key legal steps to build a business that’s ready for investment and eventually for sale. We will dive into the legal side of raising capital. From friends and fa...

29 Marras 202538min

From Brewer to Boss: Leadership Skills Brewed for You

From Brewer to Boss: Leadership Skills Brewed for You

Making great beer doesn’t automatically mean you’re ready to lead people—but in most breweries, that’s exactly what happens. Talented brewers, servers, and production crew get promoted into leadership...

26 Marras 202536min

How to Build a Brewery Budget You’ll Actually Use

How to Build a Brewery Budget You’ll Actually Use

Say goodbye to boring spreadsheets and hello to a budgeting process that actually works. In this workshop, we’ll show you how to create a practical, profit-driven brewery budget using real numbers, ea...

24 Marras 202557min

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

2024 saw more brewery closings than openings. Uncertainty is growing around rising costs and tariffs. Production is down. Consumers are looking for more diverse offerings, including non-alcoholic. Ind...

22 Marras 202558min

Marketing Rules for Every Beverage Product You Sell

Marketing Rules for Every Beverage Product You Sell

We know that you know beer! But what if you’re adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and ma...

19 Marras 202546min

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