Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories showcase individual members who have an inspiring story to tell. Jessi Flynn is the Managing Director and Head Brewer of Kweza Craft Brewery, the first female lead and the first craft bre...

10 Maalis 20211h 1min

Voices of Discrimination, Part One

Voices of Discrimination, Part One

We will be hosting a series of live events to draw attention to discrimination in Craft Beer. These events will include a spoken word reading of anonymous experiences followed by a speaker who will sh...

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Stolen from the Music Industry

Stolen from the Music Industry

This conversation features: Betsy Lay - Lady Justice Brewing Britt Teusink - FrameShift Fermentation Kelly Quinn - Brioux City Brewery Mike Lock - Broken Goblet Brewing Tristan Brown - Pontoon Brewin...

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CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories showcase individual members who have an inspiring story to tell. Bryan Roth has written about the beer industry for almost a decade, reporting on business, cultural, and personal stories....

3 Maalis 20211h 3min

Craft Beverage Expo Preview: The Effects of COVID-19 on Packaging

Craft Beverage Expo Preview: The Effects of COVID-19 on Packaging

Thank you to our partner, Craft Beverage Expo & Distribution Conference, who helped to organize today's panel. Please visit their website, www.craftbeverageexpo.com, to learn more and register for th...

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Things We Don't Say IPA: Craft Beer for Mental Health

Things We Don't Say IPA: Craft Beer for Mental Health

www.ThingsWeDontSay.beer The THINGS WE DON’T SAY IPA project was created to help shift how we approach mental health by encouraging people to talk about their experiences and feelings, both good and ...

24 Helmi 20211h 5min

The LGBTQIA+ Experience in Craft Beer

The LGBTQIA+ Experience in Craft Beer

This conversation features: Bryan Van Den Oever - Red Bear Brewing Company Holly Regan - Freelance Journalist Michele Wonder - Perfect Pour Services Rachael Engel - Bosk Brew Works www.CraftBeerProf...

23 Helmi 20211h 4min

Why Branding Matters In The Craft Brewery World with Marcus Ohanesian (Perfect Evolution)

Why Branding Matters In The Craft Brewery World with Marcus Ohanesian (Perfect Evolution)

Marcus Ohanesian is the Owner & Designer of Perfect Evolution & Design/Marketing Manager at Timberyard Brewing Company. www.CraftBeerProfessionals.org

18 Helmi 202158min

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