Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Jaksot(468)

Drinking Misperceptions (Panel Fest)

Drinking Misperceptions (Panel Fest)

This conversation features: Aaron Gore - Fresh Pitch Beverage Consulting Bryan Roth - Good Beer Hunting Julie Rhodes - Not Your Hobby Marketing Solutions Tara Nurin - Craft Beverage Consultants ...

15 Joulu 20201h 12min

Non-Alcoholic (Panel Fest)

Non-Alcoholic (Panel Fest)

This conversation features: Alban de Pury - AL's Debbie Novograd - BevZero Keith Villa - CERIA Brewing Company Ryan Bandy - Indeed Brewing Company Sanjeev Sawni - Gruvi CBP Panel Fest is a 2 d...

15 Joulu 20201h 8min

Mental Health and the Craft Beer Industry (Panel Fest)

Mental Health and the Craft Beer Industry (Panel Fest)

This conversation features: Greg Heller-LaBelle - The Colony Meadery Joel Frieders - Hope For The Day Josh Burr - Foothills Brewing Mike Willaford - Tin Whiskers Brewing Company Steve Adams - D...

15 Joulu 20201h 14min

Legal Issues in Craft Beer Today (Panel Fest)

Legal Issues in Craft Beer Today (Panel Fest)

This conversation features: Brandon Mazer - Perkins Thompson Daniel Jones - Stern & Eisenberg John Szymankiewicz - Beer Law Center Matthew McLaughlin - McLaughlin, PC Rachel Lawson - Schaffer L...

15 Joulu 20201h 5min

Strategies for a Pandemic (Panel Fest)

Strategies for a Pandemic (Panel Fest)

This conversation features: Devon Hoffman - Site-Seeker, Inc. John Holl - Beer Edge John Kelley - Craftpeak Laura Lodge - Customized Craft Beer Programs Marcus Ohanesian - Perfect Evolution/Tim...

15 Joulu 20201h 7min

The State of Cans and Alternative Packaging

The State of Cans and Alternative Packaging

The focus of this conversation is on the state of cans and alternative packaging solutions. This conversation features: Evan Stewart - Northeast Territory Manager, Petainer Mark Pirog – Director of S...

8 Joulu 20201h 6min

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The focus of this conversation is on Eugenia Brown's "The Road to 100" initiative, on our guests' experiences, and how we can diversify and make the Craft Beer community more inclusive. This conversat...

1 Joulu 20201h 3min

Rapid Product Development (How To Make Consistent Beers that Keep Consumers Engaged)

Rapid Product Development (How To Make Consistent Beers that Keep Consumers Engaged)

The focus of this conversation is on how to continually put out high quality products while keeping both your staff and guests excited. This conversations features: William 'Kyle' Smith - Gorman & Sm...

27 Marras 20201h 5min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-draivi
inderespodi
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-seuraava-potilas
rss-paasipodi
vapauta-supervoimasi-podcast