Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Profit Driven Taproom Marketing - Proven 10X Programs

Profit Driven Taproom Marketing - Proven 10X Programs

A full taproom is a happy taproom, but gone are the days of “If you brew it, they will come.” We need new ideas and strategies. We need profitable marketing programs that are proven to put butts on ba...

11 Loka 202540min

Beer's Better Half: Rethinking Your Food Game

Beer's Better Half: Rethinking Your Food Game

Your beer may bring them in, but your food might be what keeps them around (and spending more). Join MarginEdge and two innovative breweries for a conversation on how to turn your food program from a ...

8 Loka 202549min

Innovative Ways to Drive Taproom Traffic

Innovative Ways to Drive Taproom Traffic

We’re all trying to get more guests in our taprooms. This session dives into creative, real-world tactics breweries are using right now to increase foot traffic and build consistent taproom momentum. ...

1 Loka 20251h 3min

NA Beer and THC Beverages in the Taproom

NA Beer and THC Beverages in the Taproom

The modern guest expects more than just beer. In this panel hosted by Go Brewing, we’ll explore the growing demand for non-alcoholic beer and THC beverages. Learn how to educate both your team and you...

24 Syys 20251h 5min

Beer is Agriculture

Beer is Agriculture

In this session, we’ll dig into the hard work behind two of beer’s essential ingredients: malt and hops. You’ll hear directly from barley growers and hop producers about what matters most, how each ha...

17 Syys 202556min

Tech vs. Touch: Balancing QR Ordering & Hospitality

Tech vs. Touch: Balancing QR Ordering & Hospitality

As the industry evolves, breweries are embracing tools like QR code ordering to streamline operations, boost tab sizes, and maximize efficiency. But how do you keep the soul of the taproom alive when ...

10 Syys 202553min

Strategic AI Adoption for the Craft Beer Industry

Strategic AI Adoption for the Craft Beer Industry

Join us for an insightful panel discussion exploring the multifaceted impact of Artificial Intelligence on the craft beer industry. We'll bring together experts from marketing, legal, data science, an...

3 Syys 20251h

Building Success Distributor Relationships

Building Success Distributor Relationships

Distributor partnerships can fuel your brewery’s success, or slow it down. In this panel, we’ll break down what it really takes to build relationships that last. From clear communication and shared ex...

27 Elo 20251h 2min

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