Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Yeast: A Technical History

Yeast: A Technical History

Yeast may be small, but their impact on beer—and brewing history—is enormous. In this presentation, we’ll take a deep dive into the fascinating technical journey of brewers yeast. We’ll begin with the...

25 Kesä 202558min

Will 'Growth Marketing' Save The Brewing Industry?

Will 'Growth Marketing' Save The Brewing Industry?

In the past, breweries doubled down on innovation, tasting room expansion, and winning new points of distribution to drive sales. Then there was the era of 'eventing,' where brewers scrambled to build...

23 Kesä 202558min

Leadership & Team Development in Craft Beer

Leadership & Team Development in Craft Beer

A sustainable and successful brewery requires great leadership. In this conversation, we're bringing together experienced brewery professionals to share insights on building strong teams, fostering po...

21 Kesä 20251h 2min

The Most Overlooked Brewery KPIs (and Why They’re Costing You Money)

The Most Overlooked Brewery KPIs (and Why They’re Costing You Money)

Staying nimble, operationally efficient, and making the best quality beer is key in our current industry.In this webinar, you'll learn how to calculate your true COGS by factoring in WIP losses and fi...

18 Kesä 202538min

Exploring English Malts: Tradition, Innovation, and Brewing Impact

Exploring English Malts: Tradition, Innovation, and Brewing Impact

Join us for an in-depth discussion on the rich heritage and brewing applications of English malts, hosted by Andrew from Craft Beer Professionals. This panel features experts from French & Jupps, Pro ...

16 Kesä 202548min

Tapped for Change: What the TTB's Proposed Label Rules Mean

Tapped for Change: What the TTB's Proposed Label Rules Mean

The TTB is at it again—this time with two big proposed rule changes that could shake up beer labels. If you’re wondering what this means for breweries, what you need to do, and whether you’ll have to ...

14 Kesä 202523min

Navigating Change: An Industry Conversation

Navigating Change: An Industry Conversation

Join us for a conversation with Andrew Burman of Other Half Brewing Company as we explore the evolving craft beer landscape and how breweries can adapt to shifting consumer habits. With weekend taproo...

11 Kesä 20251h 3min

New Marketing Strategies to Put More Butts on Bar Stools

New Marketing Strategies to Put More Butts on Bar Stools

The loyal customer is more valuable today than at any point in the history of craft beer. Let’s take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready f...

9 Kesä 202543min

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