Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Jaksot(470)

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality ...

5 Huhti 20251h 1min

Recyclability of Beer Packaging: Truth vs. Claims

Recyclability of Beer Packaging: Truth vs. Claims

Breweries are increasingly under pressure to adopt sustainable practices, including using recyclable packaging. However, navigating the complex landscape of packaging materials, recycling processes, a...

2 Huhti 202525min

Daily Habits for Brewery Success: Strategic Actions to Drive Growth and Profitability

Daily Habits for Brewery Success: Strategic Actions to Drive Growth and Profitability

The craft beer industry is constantly changing and competition is fierce everywhere you turn. Breweries are opening and closing everyday, so how does one stand out from the crowd? Today, we discuss a ...

31 Maalis 202540min

Passivation is Essential for Stainless Steel

Passivation is Essential for Stainless Steel

Stainless steel is an alloy of iron that is resistant to rusting and corrosion. It is also known as rustles steel or corrosion-resistant steel. It contains at minimum of 10.5 % chromium and usually ni...

29 Maalis 202545min

What Taproom Guests Want in 2025

What Taproom Guests Want in 2025

As we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's suc...

26 Maalis 20251h 7min

Consumer Perspectives and Sales Opportunities in Hemp-Derived THC

Consumer Perspectives and Sales Opportunities in Hemp-Derived THC

They’re new, novel for many, and sales are booming. Hemp-derived THC drinks are changing store shelves and consumer purchase behaviors. This segment represents some of the highest potential for compou...

19 Maalis 202548min

Brewery Leases: Key Provisions and Practical Tips

Brewery Leases: Key Provisions and Practical Tips

One of the most important legal contracts in the early life of a brewery is the lease. In this presentation, attendees will gain an overview of the negotiation process for a brewery lease, starting wi...

12 Maalis 202555min

South Baltimore Brewery District: Celebrating Collaboration in Craft Beer

South Baltimore Brewery District: Celebrating Collaboration in Craft Beer

Kate, Judy & Mike with their business partners spearheaded The South Baltimore Brewery District, a grassroots and self-funded initiative between Pickett Brewing, Wico Street Beer Co., Checkerspot Brew...

5 Maalis 202547min

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