Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Jaksot(470)

Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Nevill...

31 Joulu 202439min

Using Brewing Ingredients Innovatively

Using Brewing Ingredients Innovatively

Join us to learn how to make the most of your specialty grains to reduce costs and improve brewhouse efficiency. The industry is more cognizant of finances, and in this session, you will learn how to ...

24 Joulu 202454min

The Do’s and Don'ts of Smart Brewery Buying

The Do’s and Don'ts of Smart Brewery Buying

Join a conversation about what Smart Buying is, why it's important, and how you can start implementing it at your brewery this month. It's not something that happens overnight, but we walk through a f...

18 Joulu 20241h

Recurring Revenue Playbook! w/Ross Stensrud (TapWyse)

Recurring Revenue Playbook! w/Ross Stensrud (TapWyse)

Revenue is the most important part of your business! When revenue comes in consistently and automatically every month you have achieved taproom nirvana! In this session we will do a deep dive into 3 ...

11 Joulu 202434min

Buy Better: 3 Ways to Get More Value for Less at Your Brewery w/Dan Klasen (Beverage Federation)

Buy Better: 3 Ways to Get More Value for Less at Your Brewery w/Dan Klasen (Beverage Federation)

Buying for your brewery can either be time consuming, costly, frustrating or all of the above. We’ll go over 3 ways to buy smarter and see measurable savings. We’ll also review how to save time in the...

4 Joulu 202445min

The Value of Local Guilds

The Value of Local Guilds

Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for,...

27 Marras 20241h 8min

60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

Brewery owners and managers are struggling to find new drinkers. Younger consumers aren’t interested. RTDs, whiskey and tequila are having a moment. CBD, THC and functional beverages are carving out t...

20 Marras 20241h

REGISTER TODAY! Why You Need To Be At CBP Connects San Diego (Dec. 10-12)

REGISTER TODAY! Why You Need To Be At CBP Connects San Diego (Dec. 10-12)

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive worksh...

14 Marras 202428min

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