Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Jaksot(471)

CBP Stories - Becoming a Teacher of the Craft with Jon Hughes (UC Davis)

CBP Stories - Becoming a Teacher of the Craft with Jon Hughes (UC Davis)

CBP Stories showcase individual members who have an inspiring story to tell. Jonathan Hughes, Ph.D., is the director of brewing and sensory science at UC Davis Continuing and Professional Education a...

28 Huhti 202242min

Hidden Costs of Canning Equipment

Hidden Costs of Canning Equipment

When you commit to the cost of a canning system, you are committing to more than the machine’s sticker price. Understanding the total cost of equipment ownership is crucial to buying the right canning...

15 Huhti 20221h

Crafting Meaningful Collaborations

Crafting Meaningful Collaborations

Collaborations are fun (and super popular these days). They're a great opportunity to create different and unique brews, while highlighting and creating community partnerships. However, all to often, ...

13 Huhti 202246min

What is Fair Compensation?

What is Fair Compensation?

If you want to succeed, you have to treat your team right. This means not only creating a safe and welcoming workplace, but also providing a compensation and benefits package that stands out to help y...

8 Huhti 20221h 7min

Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer

Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer

Experiential learning for busy craft beer professionals disrupting the status quo --- who want to learn and practice the skills to gain the confidence to *keep going*/keep practicing boundaries in the...

7 Huhti 20221h 1min

Drinkers for Ukraine: How You Can Help

Drinkers for Ukraine: How You Can Help

Please join us for a conversation with Lana Svitankova. Lana is an ambassador of Varvar Brewery (Kyiv, Ukraine), a writer, translator, educator, and Ukraine’s first ever certified Cicerone. We wil...

31 Maalis 202244min

Keeping Craft Beer Tight Knit and the Need to Innovate

Keeping Craft Beer Tight Knit and the Need to Innovate

In this conversation we will hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. We focus on how our industry is a...

29 Maalis 20221h 1min

The Thrill of Starting Something

The Thrill of Starting Something

In this conversation we will hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. We focus on the challenges and exc...

26 Maalis 20221h 3min

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