Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Jaksot(471)

CBP Connects Spotlight: Blake Edmunds (Studly Brewing)

CBP Connects Spotlight: Blake Edmunds (Studly Brewing)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

27 Joulu 202112min

Opening Multiple Taprooms (Panel Fest 2021)

Opening Multiple Taprooms (Panel Fest 2021)

Is craft beer at a saturation point? Our four panelists certainly didn’t think so when they decided to add another location to their repertoire. To successfully grow, it is necessary to have a well th...

24 Joulu 20211h 3min

Life as a Startup Brewery During a Pandemic (Panel Fest 2021)

Life as a Startup Brewery During a Pandemic (Panel Fest 2021)

Join us as we talk to brewers about how they navigated opening their breweries during the pandemic. Listen to each of their experiences; lessons learned and success achieved. Panelists: Amelia Pillo...

23 Joulu 20211h

It’s All DTC to Me? Direct-to-Consumer Delivery vs. Shipping (Panel Fest 2021)

It’s All DTC to Me? Direct-to-Consumer Delivery vs. Shipping (Panel Fest 2021)

With multiple factors increasing beer drinkers’ interest in receiving their favorite beverage directly to their homes, even the most savvy brewers can misunderstand the difference between delivery and...

22 Joulu 202157min

Taproom Technology (Panel Fest 2021)

Taproom Technology (Panel Fest 2021)

A more efficient taproom is a more profitable taproom. It seems like just yesterday we were learning about QR codes, app-based ordering, and other pandemic-inspired innovations. These technologies, if...

21 Joulu 20211h 4min

Craft Beer in 10 Years (Panel Fest 2021)

Craft Beer in 10 Years (Panel Fest 2021)

If beer was first discovered today, what would it be made with? What would it look like? How would it smell? How about those tasting notes? Innovation is arguably the secret ingredient for any brewery...

20 Joulu 20211h 1min

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

This panel will discuss how to create and maintain a brand identity that is reflective of your brewery and culture. The focus will be on how the panelists have taken steps to maintain that identity ac...

17 Joulu 20211h 3min

Women Conquering Craft Beer (Panel Fest 2021)

Women Conquering Craft Beer (Panel Fest 2021)

This year saw an amplified and necessary dialogue on the ongoing sexism with Craft Beer. While the industry has a long way to go to becoming inclusive, equitable, and safe for all, we want to use this...

16 Joulu 20211h 4min

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