NA Beer: Make Zero Your Biggest Asset

NA Beer: Make Zero Your Biggest Asset

With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This presentation will briefly discuss NA beer definitions, history, and the market while also covering topics such as commercial examples and the actual NA brewing process. We will end with key points and actionable takeaways.


Meagen Anderson has lived a zero-proof lifestyle since 2020 and has a deep passion for elevating the category and reducing stigmas associated with the production / sales / marketing / service of alcohol-free and non-alcoholic adult beverages. Anderson holds an MBA in Sustainable Business, and is a 15-year beverage industry veteran with a commercial portfolio that includes national beer education roles with the Boston Beer Company as well as global hops sales management roles with Kalsec and NZ Hops Ltd. Outside of a love for training and education, Anderson has consulted for breweries, cannabis beverage producers, and commercial hop producers and brands. Anderson is also a Certified Cicerone®, Certified BJCP judge, and has completed over 140 hours of in-person beer sensory training with the esteemed Dr. Bill Simpson.


Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://www.eventbrite.com/e/cbp-connects-charleston-presented-by-arryved-pos-december-4-6-2023-tickets-496439653367?aff=oddtdtcreator

Jaksot(471)

Summer Camp Vibes...the CBP Connects Experience

Summer Camp Vibes...the CBP Connects Experience

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How to make a quality meme, outside the box brewery events, and keeping education accessible

How to make a quality meme, outside the box brewery events, and keeping education accessible

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Online Advertising & Your Brewery: Dos and Don’ts (Fall Virtual Conference Preview)

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CBP Fall Conference Preview: Online Advertising & Your Brewery: Dos and Don’ts w/Devon Hoffman (Site-Seeker) October 19, 3:30pm ET View the complete schedule and RSVP for your chance to win a limited ...

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The Value of Coaching & Why You Should Wear Yellow

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CBP Fall Conference Preview: What Do You Mean There’s No Alcohol? Sales and Marketing Strategies for NA Beer w/Scott Kolbe (Market Your Craft) October 18, 4pm ET View the complete schedule and RSVP fo...

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Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing (Fall Virtual Conference Preview)

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CBP Fall Conference Preview: Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry w/Dana Kaluzny (Endswell Beer) and Tom Halaska (Ritual Beverage) October...

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CBP Connects: Highlights from Virginia

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Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023. This conversation fea...

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A Tale of Two Brews: A Conversation on Brewery Coffee Shops

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So many taprooms sit empty for a bulk of the day. In this conversation, we will talk with brewery owners and managers that not only serve beer, but also operate as a coffee shop. We will dive into why...

28 Syys 20221h 7min

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