NA Beer: Make Zero Your Biggest Asset

NA Beer: Make Zero Your Biggest Asset

With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This presentation will briefly discuss NA beer definitions, history, and the market while also covering topics such as commercial examples and the actual NA brewing process. We will end with key points and actionable takeaways.


Meagen Anderson has lived a zero-proof lifestyle since 2020 and has a deep passion for elevating the category and reducing stigmas associated with the production / sales / marketing / service of alcohol-free and non-alcoholic adult beverages. Anderson holds an MBA in Sustainable Business, and is a 15-year beverage industry veteran with a commercial portfolio that includes national beer education roles with the Boston Beer Company as well as global hops sales management roles with Kalsec and NZ Hops Ltd. Outside of a love for training and education, Anderson has consulted for breweries, cannabis beverage producers, and commercial hop producers and brands. Anderson is also a Certified Cicerone®, Certified BJCP judge, and has completed over 140 hours of in-person beer sensory training with the esteemed Dr. Bill Simpson.


Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://www.eventbrite.com/e/cbp-connects-charleston-presented-by-arryved-pos-december-4-6-2023-tickets-496439653367?aff=oddtdtcreator

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Fall 2021 Virtual Conference Preview Panel 9-28-21

Fall 2021 Virtual Conference Preview Panel 9-28-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Jaso...

28 Syys 202156min

Fall 2021 Virtual Conference Preview Panel 9-21-21

Fall 2021 Virtual Conference Preview Panel 9-21-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Colle...

21 Syys 20211h 5min

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories showcase individual members who have an inspiring story to tell. Sam J Cruz, Co Owner and Chief Marketer at Against The Grain. ATG began as a Louisville KY brewpub operation, growing to ...

14 Syys 202128min

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories showcase individual members who have an inspiring story to tell. It’s one thing to brew great beer. It’s entirely another to turn that ability into a successful and thriving business. It ...

28 Elo 20211h 3min

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

The 5th Ingredient develops all-in-one brewery management systems that makes it easy to use your data for real-time process improvement. Visit www.the5thingredient.com to learn more or email pint@the...

26 Elo 202115min

Breweries with Airbnbs

Breweries with Airbnbs

In this conversation we will discuss the logistics, advantages, challenges, and overall impact of also operating an Airbnb at a brewery. This conversation features: Denise Wagenbrenner - Berkeley Spr...

24 Elo 20211h 3min

Industry Hour 8-17-21

Industry Hour 8-17-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Coll...

17 Elo 20211h

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

We are extremely excited to announce CBP Connects presented by Arryved POS - Norfolk, VA. 2-Day Workshop | 3 Nightly Receptions | Norfolk, Virginia February 8-9, 2022 For more information: https://cbp...

12 Elo 20212min

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