Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Jaksot(470)

Dust Control 101 for Brewers

Dust Control 101 for Brewers

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26 Helmi 202534min

Behind the Bar: How Breweries can Tap into Tourism

Behind the Bar: How Breweries can Tap into Tourism

Experiential tourism is on the rise, and breweries have a unique opportunity to become must-visit destinations for travelers. This session dives into how breweries can attract new customers, build las...

19 Helmi 202535min

Biotransformation: Understanding the Relationship Between Hops and Yeast

Biotransformation: Understanding the Relationship Between Hops and Yeast

Buzzwords like "biotransformation" and "thiolized" are thrown around a lot in modern hop forward brewing techniques and products, but what is actually happening during fermentation that makes these ar...

12 Helmi 202545min

Designing for Transition: How Thoughtful Branding Can Be Your Lifeline in a Rapidly Shifting Market

Designing for Transition: How Thoughtful Branding Can Be Your Lifeline in a Rapidly Shifting Market

In a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding and package design can be a lifeline, helping breweries make th...

5 Helmi 202537min

Attracting Gen Z: Engaging New Audiences in Craft Beer

Attracting Gen Z: Engaging New Audiences in Craft Beer

As more Gen Z consumers reach drinking age each year, breweries face the question: how can they attract this new audience to craft beverages? To effectively appeal to Gen Z, it’s essential to understa...

29 Tammi 20251h 2min

What's Going on in Ohio Beer?

What's Going on in Ohio Beer?

In our "What's Going on in..." series we partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conver...

22 Tammi 202553min

The Process of Opening a Second Taproom

The Process of Opening a Second Taproom

Though separated by over 2,500 miles, Coastal Fermentory and Loose Screw Beer Co. share similar experiences as they work toward the October 2024 openings of their second taprooms. In the first half of...

15 Tammi 20251h

The Value of Local Guilds (Part 2)

The Value of Local Guilds (Part 2)

PART 2 Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advoc...

8 Tammi 202557min

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