Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Jaksot(471)

Sticky Business - Getting the Most from Your Labels and Stickers

Sticky Business - Getting the Most from Your Labels and Stickers

Let's talk stickers and labels 101 with StickerGiant! We'll talk through through the founding of StickerGiant, our deep roots in the craft beer community, and then get down to brass tacks: sticker and...

7 Helmi 202258min

CBP Stories - Beer Lover, Legal Expert, Jeopardy Champion! with Alex Koral (Sovos ShipCompliant)

CBP Stories - Beer Lover, Legal Expert, Jeopardy Champion! with Alex Koral (Sovos ShipCompliant)

CBP Stories showcase individual members who have an inspiring story to tell. Based in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead lega...

2 Helmi 202251min

How Guilds Have Survived The Pandemic

How Guilds Have Survived The Pandemic

All you breweries get most of the love, but behind the scenes there are instrumental voices at the state level passionate about the success of craft beer. In this conversation, we will speak with sta...

29 Tammi 20221h

Finding superfans in your community, staffing, and seltzer as a seasonal beverage

Finding superfans in your community, staffing, and seltzer as a seasonal beverage

In today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) talk ...

24 Tammi 202243min

CBP Stories - Climbing for Success with Brynn Keenan (Grist Analytics)

CBP Stories - Climbing for Success with Brynn Keenan (Grist Analytics)

CBP Stories showcase individual members who have an inspiring story to tell. Brynn is a biochemist by training and fermentation scientist by trade. Her experience in brewing QC includes building micr...

10 Tammi 202247min

How to Reward and Motivate your Taproom Employees

How to Reward and Motivate your Taproom Employees

In today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) ta...

3 Tammi 202241min

CBP Connects Spotlight: David Kushner (Trace Brewing) and Tranice Watts (Lifting Lucy/Patuxent Brewing)

CBP Connects Spotlight: David Kushner (Trace Brewing) and Tranice Watts (Lifting Lucy/Patuxent Brewing)

See you in 2022 at CBP Connects presented by Arryved POS. Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education. Register: https://cbpco...

30 Joulu 202110min

Supporting Local, Growing Nationally, and Making a Difference with Exhibit 'A' Brewing

Supporting Local, Growing Nationally, and Making a Difference with Exhibit 'A' Brewing

At Exhibit ‘A’ Brewing Company, they believe that a beer is greater than the sum of its ingredients. It’s the place where you experience it, the memories you create with it, and most importantly the p...

28 Joulu 202156min

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