Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(469)

Mastering Self-Distribution for Breweries

Mastering Self-Distribution for Breweries

Self-distribution gives breweries the opportunity to take control of their growth, margins, and brand experience. It also comes with unique challenges. BrewMan has helped Breweries across the globe se...

8 Huhti 17min

Financial Benchmarks for Breweries

Financial Benchmarks for Breweries

If you're an established Brewery Owner, Operator, or Investor and find yourself asking either "How do we get profitable?" or "How profitable can we get?" you'll find exactly those answers in this sess...

1 Huhti 46min

American Craft Beer Hall of Fame - 2026 Induction Ceremony

American Craft Beer Hall of Fame - 2026 Induction Ceremony

The American Craft Beer Hall of Fame is proud to announce its 2026 group of inductees. This highly anticipated event will celebrate the trailblazers, innovators, and visionaries who have made signific...

25 Maalis 13min

What's Going on in AZ Beer?

What's Going on in AZ Beer?

In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

18 Maalis 56min

What Breweries Can Learn from a Fast Growing Winery

What Breweries Can Learn from a Fast Growing Winery

Join us for a live conversation with Maddison Violet, co owner of Ve Oh Lay Acres Winery and Farm in Canada’s Okanagan region. We will explore her journey from barback to opening a multimillion dollar...

11 Maalis 46min

More Than a Map: Designing Beer Trails for Lasting Engagement

More Than a Map: Designing Beer Trails for Lasting Engagement

More butts in seats, stronger loyalty, and a clearer picture of who your guests really are. What started as the Charlottesville Ale Trail has evolved into a passport program that helps beer trails mov...

4 Maalis 35min

The Beer Story Project: Chronicling the Moments that Shaped Our Industry

The Beer Story Project: Chronicling the Moments that Shaped Our Industry

Marty Nachel has been a familiar name in craft beer for decades as a writer, judge, educator, and someone who has logged visits to more than six hundred breweries. He just released The Beer Story Proj...

25 Helmi 38min

Assessing Candidate ABV (Aptitude, Behaviors, and Values)

Assessing Candidate ABV (Aptitude, Behaviors, and Values)

When brewing, you follow a scientific process. You know what yeast characteristics will yield what flavor profiles, and how to intervene if fermentation isn’t progressing properly. Why should the peop...

18 Helmi 45min

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