Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(470)

Dust Control 101 for Brewers

Dust Control 101 for Brewers

Join us as we dive into the essentials of dust collection in breweries and distilleries, including when it’s needed, how to implement it, and the latest advancements in the field. We’ll cover common q...

26 Helmi 202534min

Behind the Bar: How Breweries can Tap into Tourism

Behind the Bar: How Breweries can Tap into Tourism

Experiential tourism is on the rise, and breweries have a unique opportunity to become must-visit destinations for travelers. This session dives into how breweries can attract new customers, build las...

19 Helmi 202535min

Biotransformation: Understanding the Relationship Between Hops and Yeast

Biotransformation: Understanding the Relationship Between Hops and Yeast

Buzzwords like "biotransformation" and "thiolized" are thrown around a lot in modern hop forward brewing techniques and products, but what is actually happening during fermentation that makes these ar...

12 Helmi 202545min

Designing for Transition: How Thoughtful Branding Can Be Your Lifeline in a Rapidly Shifting Market

Designing for Transition: How Thoughtful Branding Can Be Your Lifeline in a Rapidly Shifting Market

In a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding and package design can be a lifeline, helping breweries make th...

5 Helmi 202537min

Attracting Gen Z: Engaging New Audiences in Craft Beer

Attracting Gen Z: Engaging New Audiences in Craft Beer

As more Gen Z consumers reach drinking age each year, breweries face the question: how can they attract this new audience to craft beverages? To effectively appeal to Gen Z, it’s essential to understa...

29 Tammi 20251h 2min

What's Going on in Ohio Beer?

What's Going on in Ohio Beer?

In our "What's Going on in..." series we partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conver...

22 Tammi 202553min

The Process of Opening a Second Taproom

The Process of Opening a Second Taproom

Though separated by over 2,500 miles, Coastal Fermentory and Loose Screw Beer Co. share similar experiences as they work toward the October 2024 openings of their second taprooms. In the first half of...

15 Tammi 20251h

The Value of Local Guilds (Part 2)

The Value of Local Guilds (Part 2)

PART 2 Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advoc...

8 Tammi 202557min

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