Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(470)

A Shiny New Logo is Not Enough! w/Tim Weaver (The Brand Weaver)

A Shiny New Logo is Not Enough! w/Tim Weaver (The Brand Weaver)

In the craft beer world, where a new brewery seems to sprout up every day, a fresh logo alone won’t set you apart. Join the Brand Weaver in this rollercoaster presentation designed specifically for br...

13 Marras 202446min

The Self-Pour Movement: How and Why it Came to Be

The Self-Pour Movement: How and Why it Came to Be

Table Tap introduced the concept of self-pour draft beverages to the United States back in 2006. Not only have we helped pioneer approvals for self-pour across almost all 50 states, but we have also b...

6 Marras 202454min

JOIN US! 5 Reasons to Attend CBP Connects San Diego (Dec. 10-12)

JOIN US! 5 Reasons to Attend CBP Connects San Diego (Dec. 10-12)

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive worksh...

5 Marras 202426min

“This Ain’t No $#!@* Applebee’s” - One Well Brewing’s Brand Refresh

“This Ain’t No $#!@* Applebee’s” - One Well Brewing’s Brand Refresh

The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-pe...

30 Loka 202459min

Wood, Barrel and Time: The Art of Barrel Aging with Marcus Baskerville

Wood, Barrel and Time: The Art of Barrel Aging with Marcus Baskerville

Wood, Barrel, and Time: The Art of Crafting World-Class Barrel-Aged Beers Unveil the Secrets of Mastering Barrel-Aged Beer Wood, Barrel, and Time is not just another brewing guide; it’s a journey into...

23 Loka 20241h 1min

Logistics Unpacked - Industry Insights and Outlook

Logistics Unpacked - Industry Insights and Outlook

Welcome to Logistics Unpacked, the podcast that takes you behind the scenes of the logistics and supply chain industry with a special focus on the beverage sector. Hosted by Brandon Arnold, COO & Co-F...

16 Loka 202439min

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries. As workers attempt new modes of employment in the era of the Great Resignation, they face...

9 Loka 202455min

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Most owners started a brewery because they were passionate about beer and wanted to make great product. In the current climate of the industry, making great beer is the baseline of what is needed to b...

2 Loka 202448min

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