Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(471)

Summer Camp Vibes...the CBP Connects Experience

Summer Camp Vibes...the CBP Connects Experience

Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023. This conversation fe...

17 Loka 202241min

How to make a quality meme, outside the box brewery events, and keeping education accessible

How to make a quality meme, outside the box brewery events, and keeping education accessible

In this conversation we talk about how to make a quality meme, outside the box brewery events, and the importance of keeping education accessible. This conversation features: Chris Overlay (Hoptimize...

13 Loka 202246min

Online Advertising & Your Brewery: Dos and Don’ts (Fall Virtual Conference Preview)

Online Advertising & Your Brewery: Dos and Don’ts (Fall Virtual Conference Preview)

CBP Fall Conference Preview: Online Advertising & Your Brewery: Dos and Don’ts w/Devon Hoffman (Site-Seeker) October 19, 3:30pm ET View the complete schedule and RSVP for your chance to win a limited ...

11 Loka 20227min

The Value of Coaching & Why You Should Wear Yellow

The Value of Coaching & Why You Should Wear Yellow

In this conversation we talk about the value of coaching, becoming a more successful leader, and strategies to stand out. This conversation features: Dana Kaluzny (Endswell Beer) Larry Chase (Ray...

8 Loka 202248min

What Do You Mean There’s No Alcohol? (Fall Virtual Conference Preview)

What Do You Mean There’s No Alcohol? (Fall Virtual Conference Preview)

CBP Fall Conference Preview: What Do You Mean There’s No Alcohol? Sales and Marketing Strategies for NA Beer w/Scott Kolbe (Market Your Craft) October 18, 4pm ET View the complete schedule and RSVP fo...

7 Loka 20225min

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing (Fall Virtual Conference Preview)

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing (Fall Virtual Conference Preview)

CBP Fall Conference Preview: Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry w/Dana Kaluzny (Endswell Beer) and Tom Halaska (Ritual Beverage) October...

5 Loka 20228min

CBP Connects: Highlights from Virginia

CBP Connects: Highlights from Virginia

Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023. This conversation fea...

1 Loka 202233min

A Tale of Two Brews: A Conversation on Brewery Coffee Shops

A Tale of Two Brews: A Conversation on Brewery Coffee Shops

So many taprooms sit empty for a bulk of the day. In this conversation, we will talk with brewery owners and managers that not only serve beer, but also operate as a coffee shop. We will dive into why...

28 Syys 20221h 7min

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