Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(471)

Transforming Your Brewery into a Destination

Transforming Your Brewery into a Destination

Join us for a conversation discussing how thinking outside the box can help transform your business from a brewery into a destination. We will discuss the value of unique partnerships, strategies for ...

13 Elo 202254min

CO2 Shortages: What Craft Breweries Need to Know

CO2 Shortages: What Craft Breweries Need to Know

Here in a panel discussion recorded for the Craft Beer Professionals, members of the gasworld editorial team discuss the current carbon dioxide (CO2) shortages across the US and provide the latest upd...

12 Elo 202235min

Loyalty Programs: Engaging More with Your Most Valuable Customers

Loyalty Programs: Engaging More with Your Most Valuable Customers

Join us for a conversation discussing how you can build deeper relationships with your most valuable customers through loyalty programs. We will discuss proven strategies, lessons learned, and action ...

10 Elo 202256min

CBP Stories - From Second Sips to All Imperials w/Colleen Quinn (Greater Good Imperial Brewing Co.)

CBP Stories - From Second Sips to All Imperials w/Colleen Quinn (Greater Good Imperial Brewing Co.)

CBP Stories showcase individual members who have an inspiring story to tell. Colleen Quinn is CEO of Greater Good Imperial Brewing Company. She’s built a career in craft that includes leading strateg...

4 Elo 202249min

Craft Beer Apprenticeship Program w/Jim Monahan (OBN Second Chance Initiative/Prison Break Brewery)

Craft Beer Apprenticeship Program w/Jim Monahan (OBN Second Chance Initiative/Prison Break Brewery)

Join us for a conversation with Jim Monahan, Founder of the OBN Second Chance Initiative/Prison Break Brewery. In this conversation, we will learn about the craft beer apprenticeship program, why it w...

28 Heinä 202239min

Great Beer is Brewed on Good Floors w/Chris Klein (Cascade Floors)

Great Beer is Brewed on Good Floors w/Chris Klein (Cascade Floors)

Why having a durable floor not only saves you time while cleaning but it also saves you money on labor, cleaning and water. Concrete is very porous but a well installed floor coating will not allow an...

16 Heinä 202221min

Making a Big Dill: Pickles + Partnership w/DESTIHL Brewing and SuckerPunch Gourmet

Making a Big Dill: Pickles + Partnership w/DESTIHL Brewing and SuckerPunch Gourmet

Award-winning brewery DESTIHL Brewing, and SuckerPunch Gourmet, makers of bolder pickles done differently, have teamed up for what is certain to be quite a big dill. Beginning June 28th the new Suck...

8 Heinä 202236min

Did You Crush It? Takeaways from the 2022 Craft Beer Marketing Awards

Did You Crush It? Takeaways from the 2022 Craft Beer Marketing Awards

In this conversation, we are joined by Jackie DiBella and Jim McCune from The Craft Beer Marketing Awards. We discuss the need to recognize excellence in marketing, how the awards have evolved, highli...

18 Kesä 202237min

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