Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(470)

CBP Stories - Beer Lover, Legal Expert, Jeopardy Champion! with Alex Koral (Sovos ShipCompliant)

CBP Stories - Beer Lover, Legal Expert, Jeopardy Champion! with Alex Koral (Sovos ShipCompliant)

CBP Stories showcase individual members who have an inspiring story to tell. Based in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead lega...

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How Guilds Have Survived The Pandemic

How Guilds Have Survived The Pandemic

All you breweries get most of the love, but behind the scenes there are instrumental voices at the state level passionate about the success of craft beer. In this conversation, we will speak with sta...

29 Tammi 20221h

Finding superfans in your community, staffing, and seltzer as a seasonal beverage

Finding superfans in your community, staffing, and seltzer as a seasonal beverage

In today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) talk ...

24 Tammi 202243min

CBP Stories - Climbing for Success with Brynn Keenan (Grist Analytics)

CBP Stories - Climbing for Success with Brynn Keenan (Grist Analytics)

CBP Stories showcase individual members who have an inspiring story to tell. Brynn is a biochemist by training and fermentation scientist by trade. Her experience in brewing QC includes building micr...

10 Tammi 202247min

How to Reward and Motivate your Taproom Employees

How to Reward and Motivate your Taproom Employees

In today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) ta...

3 Tammi 202241min

CBP Connects Spotlight: David Kushner (Trace Brewing) and Tranice Watts (Lifting Lucy/Patuxent Brewing)

CBP Connects Spotlight: David Kushner (Trace Brewing) and Tranice Watts (Lifting Lucy/Patuxent Brewing)

See you in 2022 at CBP Connects presented by Arryved POS. Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education. Register: https://cbpco...

30 Joulu 202110min

Supporting Local, Growing Nationally, and Making a Difference with Exhibit 'A' Brewing

Supporting Local, Growing Nationally, and Making a Difference with Exhibit 'A' Brewing

At Exhibit ‘A’ Brewing Company, they believe that a beer is greater than the sum of its ingredients. It’s the place where you experience it, the memories you create with it, and most importantly the p...

28 Joulu 202156min

CBP Connects Spotlight: Blake Edmunds (Studly Brewing)

CBP Connects Spotlight: Blake Edmunds (Studly Brewing)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

27 Joulu 202112min

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