Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(470)

The Future of Yeast with Chris White (White Labs)

The Future of Yeast with Chris White (White Labs)

White Labs CEO Chris White is joining us to share a first look at the future of yeast with Craft Beer Professionals. The team at White Labs has been hard at work behind the scenes, innovating to bring...

9 Kesä 202126min

Supporting Parents in the Workplace

Supporting Parents in the Workplace

This conversation features: Betsi Good - Four Corners Brewing Company James Moriarty - Urban Brew Labs Laura Dierks - Interboro NYC Nancy Trigg - Arryved Randy Jensen and Sindre Ingebrigtsen - Molo B...

8 Kesä 20211h

Planning Events...Again

Planning Events...Again

This conversation features: Collean Laney - Three Notch'd Brewing Company Katie Nierling - Ska Street Brewstillery Muriah Kilmer - Freedom's Edge Brewing Tiare Austin - Walking Stick Brewing www.Cra...

3 Kesä 20211h 5min

CBP Stories - Sales, Stories, and Can Handles with George Graham (PakTech)

CBP Stories - Sales, Stories, and Can Handles with George Graham (PakTech)

CBP Stories showcase individual members who have an inspiring story to tell. With 25+ years in the craft beer industry, before working for a few of the largest breweries in the world, George Graham r...

2 Kesä 202158min

CBP Stories - Only in Wisconsin with Dan Carey (New Glarus Brewing Company)

CBP Stories - Only in Wisconsin with Dan Carey (New Glarus Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Daniel Carey operates the New Glarus Brewing Company in Wisconsin along with his business partner and wife, Deb, as well a...

27 Touko 202158min

CBP Stories - Celebrating Black Women in the Craft Beer Industry with Stephanie Grant

CBP Stories - Celebrating Black Women in the Craft Beer Industry with Stephanie Grant

CBP Stories showcase individual members who have an inspiring story to tell. Stephanie is an Atlanta-based writer who focuses on stories of diversity and inclusion in the beer industry. In 2020, she ...

26 Touko 20211h

Tasting, Rating, and Sensory Data (Part 2)

Tasting, Rating, and Sensory Data (Part 2)

This conversation features: Jacob Hoover - White Labs Jean van Damme - ESTER.ai Jon Dispenza - Untappd Podcast Laura Lodge - Customized Craft Beer Programs/Big Beers, Belgians & Barleywines Festival ...

26 Touko 20211h 4min

Tasting, Rating, and Sensory Data (Part 1)

Tasting, Rating, and Sensory Data (Part 1)

This conversation features: Jacob Hoover - White Labs Jean van Damme - ESTER.ai Jon Dispenza - Untappd Podcast Laura Lodge - Customized Craft Beer Programs/Big Beers, Belgians & Barleywines Festi...

18 Touko 20211h 1min

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