Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(469)

Why Branding Matters In The Craft Brewery World with Marcus Ohanesian (Perfect Evolution)

Why Branding Matters In The Craft Brewery World with Marcus Ohanesian (Perfect Evolution)

Marcus Ohanesian is the Owner & Designer of Perfect Evolution & Design/Marketing Manager at Timberyard Brewing Company. www.CraftBeerProfessionals.org

18 Helmi 202158min

CBP Stories - Rekindled Relationship to Destination Brewery with Abraham & Paul Lorrain (Funky Bow Brewery & Beer Company)

CBP Stories - Rekindled Relationship to Destination Brewery with Abraham & Paul Lorrain (Funky Bow Brewery & Beer Company)

CBP Stories showcase individual members who have an inspiring story to tell. Abraham, and his father, Paul, didn't talk for seven years. Why? They still don't know. A letter and an home-brew kit ign...

11 Helmi 202156min

Finance for Non-Financial People

Finance for Non-Financial People

This conversation features: Jason Sleeman - United Community Bank - Craft Beverage Josh Lance - Lance CPA Kary Shumway - Kary's Financial Training/Wormtown Brewery Rick Wehner - Brewery Finance www....

9 Helmi 20211h 5min

CBP Stories - Becoming a Professional Beer Journalist with Tara Nurin

CBP Stories - Becoming a Professional Beer Journalist with Tara Nurin

CBP Stories showcase individual members who have an inspiring story to tell. Tara is a BJCP-certified beer judge. Passionate about promoting women’s challenges and achievements, the former TV news re...

4 Helmi 202158min

CBP Stories - How Arryved Came To Be

CBP Stories - How Arryved Came To Be

CBP Stories showcase individual members who have an inspiring story to tell. Arryved was founded by David Norman, in partnership with local craft brewery GM's Ray Decker of Avery and Natalie Gula of ...

27 Tammi 202157min

When Should Your Brewery Reach Out For Help?

When Should Your Brewery Reach Out For Help?

This conversation features: Chad Melis - Turn It Up Media Denise Ford-Sawadogo - Montclair Brewery Sean O'Keefe - Pontoon Brewing Warren Bondi - Beer Marketeers www.CraftBeerProfessionals.org

26 Tammi 20211h 8min

Pink Boots Society

Pink Boots Society

This conversation features: Jennifer Erickson - Pink Boots Society, Board Member/Treasurer Megan Parisi - Pink Boots Society, Board Member/Scholarship Coordinator and Boston Beer Company, R&D brew...

20 Tammi 202159min

Cultural Appropriation

Cultural Appropriation

This conversation features: Daniel Jones - Stern & Eisenberg Day Bracey - Drinking Partners, Fresh Fest Teo Hunter - Crowns & Hops www.CraftBeerProfessionals.org

19 Tammi 20211h 6min

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