Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

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CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories showcase individual members who have an inspiring story to tell. Collin and Jen have known each other since eighth grade and are now about to launch their third Craft Beer business togeth...

17 Maalis 202158min

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories showcase individual members who have an inspiring story to tell. Jessi Flynn is the Managing Director and Head Brewer of Kweza Craft Brewery, the first female lead and the first craft bre...

10 Maalis 20211h 1min

Voices of Discrimination, Part One

Voices of Discrimination, Part One

We will be hosting a series of live events to draw attention to discrimination in Craft Beer. These events will include a spoken word reading of anonymous experiences followed by a speaker who will sh...

10 Maalis 202142min

Stolen from the Music Industry

Stolen from the Music Industry

This conversation features: Betsy Lay - Lady Justice Brewing Britt Teusink - FrameShift Fermentation Kelly Quinn - Brioux City Brewery Mike Lock - Broken Goblet Brewing Tristan Brown - Pontoon Brewin...

9 Maalis 20211h 2min

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories showcase individual members who have an inspiring story to tell. Bryan Roth has written about the beer industry for almost a decade, reporting on business, cultural, and personal stories....

3 Maalis 20211h 3min

Craft Beverage Expo Preview: The Effects of COVID-19 on Packaging

Craft Beverage Expo Preview: The Effects of COVID-19 on Packaging

Thank you to our partner, Craft Beverage Expo & Distribution Conference, who helped to organize today's panel. Please visit their website, www.craftbeverageexpo.com, to learn more and register for th...

25 Helmi 202159min

Things We Don't Say IPA: Craft Beer for Mental Health

Things We Don't Say IPA: Craft Beer for Mental Health

www.ThingsWeDontSay.beer The THINGS WE DON’T SAY IPA project was created to help shift how we approach mental health by encouraging people to talk about their experiences and feelings, both good and ...

24 Helmi 20211h 5min

The LGBTQIA+ Experience in Craft Beer

The LGBTQIA+ Experience in Craft Beer

This conversation features: Bryan Van Den Oever - Red Bear Brewing Company Holly Regan - Freelance Journalist Michele Wonder - Perfect Pour Services Rachael Engel - Bosk Brew Works www.CraftBeerProf...

23 Helmi 20211h 4min

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