Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

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Being a Successful Boss (Panel Fest)

Being a Successful Boss (Panel Fest)

This conversation features: Barry Elwonger - Motorworks Brewing Chad Bratt - Jagged Mountain Craft Brewery Mo Wark - Somos Destinations (El Vado Taproom, Ponderosa Brewing) Nicole Carrier - Thro...

15 Joulu 20201h 3min

Drinking Misperceptions (Panel Fest)

Drinking Misperceptions (Panel Fest)

This conversation features: Aaron Gore - Fresh Pitch Beverage Consulting Bryan Roth - Good Beer Hunting Julie Rhodes - Not Your Hobby Marketing Solutions Tara Nurin - Craft Beverage Consultants ...

15 Joulu 20201h 12min

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Non-Alcoholic (Panel Fest)

This conversation features: Alban de Pury - AL's Debbie Novograd - BevZero Keith Villa - CERIA Brewing Company Ryan Bandy - Indeed Brewing Company Sanjeev Sawni - Gruvi CBP Panel Fest is a 2 d...

15 Joulu 20201h 8min

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Mental Health and the Craft Beer Industry (Panel Fest)

This conversation features: Greg Heller-LaBelle - The Colony Meadery Joel Frieders - Hope For The Day Josh Burr - Foothills Brewing Mike Willaford - Tin Whiskers Brewing Company Steve Adams - D...

15 Joulu 20201h 14min

Legal Issues in Craft Beer Today (Panel Fest)

Legal Issues in Craft Beer Today (Panel Fest)

This conversation features: Brandon Mazer - Perkins Thompson Daniel Jones - Stern & Eisenberg John Szymankiewicz - Beer Law Center Matthew McLaughlin - McLaughlin, PC Rachel Lawson - Schaffer L...

15 Joulu 20201h 5min

Strategies for a Pandemic (Panel Fest)

Strategies for a Pandemic (Panel Fest)

This conversation features: Devon Hoffman - Site-Seeker, Inc. John Holl - Beer Edge John Kelley - Craftpeak Laura Lodge - Customized Craft Beer Programs Marcus Ohanesian - Perfect Evolution/Tim...

15 Joulu 20201h 7min

The State of Cans and Alternative Packaging

The State of Cans and Alternative Packaging

The focus of this conversation is on the state of cans and alternative packaging solutions. This conversation features: Evan Stewart - Northeast Territory Manager, Petainer Mark Pirog – Director of S...

8 Joulu 20201h 6min

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The focus of this conversation is on Eugenia Brown's "The Road to 100" initiative, on our guests' experiences, and how we can diversify and make the Craft Beer community more inclusive. This conversat...

1 Joulu 20201h 3min

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