#291 - Luis Mora

Luis Mora discusses moving to California from Nevada, filming skaters for companies and not getting paid, struggling in LA to make ends meat, meeting & working for Lamont Holt, taking the leap to build his own YouTube channel, helping to shine light on unknown skaters, his friends turning on him for doing YouTube videos, going to Japan for the first time, starting his brand Erased, his recent Lakai x Erased collaboration and much more! Timestamps 00:00:00 Luis Mora 00:01:14 How did Luis get to this point from YouTube 00:03:39 Erased in NYC 00:04:09 Copyright rules on YouTube and his 3 year old skater video 00:11:06 Helping shine light on unknown rippers 00:14:56 Moving to California from Nevada and starting the YouTube journey 00:23:56 Why didn't Luis go the traditional route of filming skating 00:26:01 Filming skaters for companies and not getting paid 00:30:11 Breaking the news to his mom about leaving for California 00:33:59 Struggling in LA to make ends meat 00:38:13 Filming Jeff Dechesare 00:41:49 Popularity and cliques 00:48:30 Meeting Lamont Holt 00:52:59 His friends turning on him for doing YouTube videos 00:59:21 Taking the leap to build his own YouTube channel 01:06:26 Going to Japan for the first time 01:08:41 Starting his brand Erased 01:13:53 Why Japan was such a life changing experience 01:19:45 How YouTube analytics mess with Luis' head 01:24:07 What is Luis' demographic 01:34:47 The "hack" to getting views 01:46:05 Brand deals 01:47:24 What's the most Luis spent to make a YouTube video 01:48:41 YouTube and the rules about using music 01:58:24 Is there too much skate content being created and posted 02:07:53 Outdated business models 02:14:57 Kyonosuke Yamashita 02:24:10 Lakai x Erased collaboration Learn more about your ad choices. Visit megaphone.fm/adchoices