281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and marathons around the world. But even those weren’t challenging enough for this hardcore athlete. That’s why, after wrapping up a decade-long career on Wall Street, De Sena decided to start his own adventure racing company. The first race De Sena hosted was on the British Virgin Islands, and it didn’t go very smoothly. That race cost De Sena half a million dollars and resulted in a participant getting lost at sea for several days. Thankfully, the races have evolved a bit since then—although are no less challenging—and are known today as the Death Race and Spartan Race, which are collectively a $60 million business that has revolutionized the world of obstacle racing. Check out this interview to learn more about De Sena’s financial, mental, and physical journey to popularizing this global franchise. Key Takeaways De Sena’s decade-long stint on Wall Street, and how it helped fund his next venture Why De Sena decided to start his own adventure racing company How the very first race De Sena hosted on the British Virgin Islands went terribly wrong for one participant The birth of Death Race and Spartan Race Why De Sena never gave up on his company, despite losing $8 million in the process over a span of 15 years How the network effect eventually helped the obstacle course races gain traction The expansion of Death Race and Spartan Race to 45 countries De Sena’s honest thoughts on work-life balance and what it takes to be an entrepreneur A sneak peek into his latest book, The Spartan Way

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456: How to Build an Unbeatable Business with Square Co-Founder Jim McKelvey

456: How to Build an Unbeatable Business with Square Co-Founder Jim McKelvey

Jim McKelvey was a glassblower when he created the idea for the payment platform Square (now Block, Inc.). He was furious that he couldn’t accept certain credit cards as an artist and contacted a form...

21 Huhti 20231h 4min

455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

Kirin Sinha never wanted to run a startup. She was on a secure path in academics when her research into augmented reality (AR) showed her a vision of the future. So, at 25 years old, Sinha launched Il...

14 Huhti 202349min

454: How Founders Can Buy Back Time with Dan Martell of SaaS Academy

454: How Founders Can Buy Back Time with Dan Martell of SaaS Academy

Have you felt the pain yet? Eventually, all founders face a battle with burnout or anxiety. So, where do you go when the momentum is drained? How do you stop treading water every day? In this episode,...

7 Huhti 202355min

453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

Roland Peralta was diagnosed with rheumatoid arthritis in 2010. So, he researched a botanical that could keep his symptoms at bay and inadvertently improved his hair quality. Over dinner, future co-fo...

31 Maalis 202346min

452: Growing a Sustainable Business (and Relationship) with Great Wrap Co-Founders Jordy and Julia Kay

452: Growing a Sustainable Business (and Relationship) with Great Wrap Co-Founders Jordy and Julia Kay

How can you build a sustainability-driven business? By solving a global problem. Jordy and Julia Kay’s former careers in winemaking and architecture led to recognizing plastic waste’s impact on the pl...

24 Maalis 202359min

451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

Ten years ago, Nathan Chan started Foundr Magazine to discover what it takes to build a successful business. A decade on, he’s learned the sacrifice, victories, and obstacles that it takes to create a...

17 Maalis 202356min

450: Write Your Own Rules with Kathryn Finney of Genius Guild

450: Write Your Own Rules with Kathryn Finney of Genius Guild

Kathryn Finney started her first business at age nine, selling friendship bracelets to her older brother’s friends. She’s a Yale graduate and started and exited multiple media companies, including her...

10 Maalis 202343min

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a...

3 Maalis 20231h

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