281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and marathons around the world. But even those weren’t challenging enough for this hardcore athlete. That’s why, after wrapping up a decade-long career on Wall Street, De Sena decided to start his own adventure racing company. The first race De Sena hosted was on the British Virgin Islands, and it didn’t go very smoothly. That race cost De Sena half a million dollars and resulted in a participant getting lost at sea for several days. Thankfully, the races have evolved a bit since then—although are no less challenging—and are known today as the Death Race and Spartan Race, which are collectively a $60 million business that has revolutionized the world of obstacle racing. Check out this interview to learn more about De Sena’s financial, mental, and physical journey to popularizing this global franchise. Key Takeaways De Sena’s decade-long stint on Wall Street, and how it helped fund his next venture Why De Sena decided to start his own adventure racing company How the very first race De Sena hosted on the British Virgin Islands went terribly wrong for one participant The birth of Death Race and Spartan Race Why De Sena never gave up on his company, despite losing $8 million in the process over a span of 15 years How the network effect eventually helped the obstacle course races gain traction The expansion of Death Race and Spartan Race to 45 countries De Sena’s honest thoughts on work-life balance and what it takes to be an entrepreneur A sneak peek into his latest book, The Spartan Way

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368: The Billion Dollar Blueprint: Ray Dalio

368: The Billion Dollar Blueprint: Ray Dalio

Labeled the “Steve Jobs of Investing”, Ray Dalio is easily one of the most successful investors of our time. The Principles: Work & Life author is the larger-than-life mentor we all need in our day-to...

28 Heinä 202154min

367: How to Hire Brilliant People & Other Rules for Business | Kayak’s Paul English

367: How to Hire Brilliant People & Other Rules for Business | Kayak’s Paul English

Full of wonderful ideas but don’t know how to make them a reality? Our next guest had the same problem…until he managed to turn them into MULTIPLE startups, most of which he’s sold. Paul English bough...

21 Heinä 202154min

366: Sock It to Me: How the Cofounders of Bombas Became eCommerce Millionaires

366: Sock It to Me: How the Cofounders of Bombas Became eCommerce Millionaires

What do you get when you mix Daymond John, cozy toes, and a charitable mission?    Bombas.    That's right, you get the world's best sock company.    Foundr CEO Nathan Chan recently sat down with Rand...

13 Heinä 202153min

365: How to Build a Community of Raving Fans with Radha Agrawal of Daybreaker

365: How to Build a Community of Raving Fans with Radha Agrawal of Daybreaker

What does a savvy entrepreneur do when she sells her startup for $125 million? She starts another business, of course.   Radha Agrawal, cofounder of Thinx, has launched another passion project: Daybre...

6 Heinä 202159min

364: The $100B Cereal Entrepreneur: Joe Gebbia of Airbnb

364: The $100B Cereal Entrepreneur: Joe Gebbia of Airbnb

How do you raise capital for your startup? Well, if you ask the co-founder of Airbnb Joe Gebbia, he’ll tell you what worked for him:    Cereal.    That’s right, the company that started with a single ...

29 Kesä 202150min

363: Everything I've Learned Spending $30M on YouTube Ads | Tommie Powers Interview

363: Everything I've Learned Spending $30M on YouTube Ads | Tommie Powers Interview

Tommie Powers is a legend in digital paid advertising. He's consulted on $100+ million in ad spend, including $30 million on YouTube ads alone.    So when Tommie talks about paid YouTube ad strategies...

22 Kesä 202153min

362: How to Build a Brand People Love: Red Antler

362: How to Build a Brand People Love: Red Antler

Inc. Magazine called her the most important entrepreneur on the planet. Fast Company called her the "brand whisperer." Emily Heyward of Red Antler is a master at helping a brand stand out from the cro...

15 Kesä 202139min

361: The Near-Death Experience That Fuelled Omaze’s Matt Pohlson

361: The Near-Death Experience That Fuelled Omaze’s Matt Pohlson

In this episode of the Foundr podcast, we speak with Omaze’s Matt Pohlson to discuss how a near-death experience taught him a powerful lesson about optimism—and how it changed his perspective on busin...

8 Kesä 202153min

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