281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises
The Foundr Podcast with Nathan Chan18 Joulu 2019

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and marathons around the world. But even those weren’t challenging enough for this hardcore athlete. That’s why, after wrapping up a decade-long career on Wall Street, De Sena decided to start his own adventure racing company. The first race De Sena hosted was on the British Virgin Islands, and it didn’t go very smoothly. That race cost De Sena half a million dollars and resulted in a participant getting lost at sea for several days. Thankfully, the races have evolved a bit since then—although are no less challenging—and are known today as the Death Race and Spartan Race, which are collectively a $60 million business that has revolutionized the world of obstacle racing. Check out this interview to learn more about De Sena’s financial, mental, and physical journey to popularizing this global franchise. Key Takeaways De Sena’s decade-long stint on Wall Street, and how it helped fund his next venture Why De Sena decided to start his own adventure racing company How the very first race De Sena hosted on the British Virgin Islands went terribly wrong for one participant The birth of Death Race and Spartan Race Why De Sena never gave up on his company, despite losing $8 million in the process over a span of 15 years How the network effect eventually helped the obstacle course races gain traction The expansion of Death Race and Spartan Race to 45 countries De Sena’s honest thoughts on work-life balance and what it takes to be an entrepreneur A sneak peek into his latest book, The Spartan Way

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296: How Invitation Homes CEO Dallas Tanner Scaled a Multibillion-Dollar Home Rental Company at Breakneck Speed

296: How Invitation Homes CEO Dallas Tanner Scaled a Multibillion-Dollar Home Rental Company at Breakneck Speed

CEO Dallas Tanner on the breakneck creation and growth of multibillion-dollar home rental company Invitation Homes. Like a lot of successful businesses, Invitation Homes was a seemingly overnight hit...

31 Maalis 202042min

295: How 12RND Fitness Founder Tim West Beat His Competitors to the Punch

295: How 12RND Fitness Founder Tim West Beat His Competitors to the Punch

Believe it or not, there are many parallels between the world of boxing and the world of entrepreneurship. Tim West is familiar with both. As the founder of the fastest-growing global boxing franchis...

25 Maalis 202058min

294: Responding to COVID-19: What Entrepreneurs Should Be Doing Right Now

294: Responding to COVID-19: What Entrepreneurs Should Be Doing Right Now

As a founder, you’re likely feeling a lot of stress and anxiety around the current situation with COVID-19. While we hope your business isn’t being too heavily impacted, we want to let you know that w...

21 Maalis 202059min

291: X Prize Founder Peter Diamandis Talks About Creating a Blueprint For The Future

291: X Prize Founder Peter Diamandis Talks About Creating a Blueprint For The Future

When Peter Diamandis was a kid, there were two life-changing moments that shaped him into the person he is today: the launch of the Apollo space program and the release of Star Trek. These two events ...

3 Maalis 202055min

288: Catena Media’s Erik Bergman Talks IPOs, Affiliate Marketing, And Finding Meaning In Life

288: Catena Media’s Erik Bergman Talks IPOs, Affiliate Marketing, And Finding Meaning In Life

Erik Bergman’s entrepreneurial journey started with trading hockey cards on the playground. When Bergman realized that owning coveted sports memorabilia made him feel valued and won him friends, he be...

12 Helmi 202056min

287: How July Founder Richard Li Grew His Luggage Company From $0 to $5 Million in 1 Year

287: How July Founder Richard Li Grew His Luggage Company From $0 to $5 Million in 1 Year

Richard Li puts customer service above all when it comes to his luggage company, July. This unfaltering commitment is why he personally makes house calls to address complaints and why he recently hand...

4 Helmi 202056min

286: How Annex Products Co-Founder Rob Ward Used the Power of Prediction to Build a Multimillion-Dollar Company

286: How Annex Products Co-Founder Rob Ward Used the Power of Prediction to Build a Multimillion-Dollar Company

Rob Ward always seems to be one step ahead. Before Kickstarter took off, Ward and his co-founder Chris Peters launched two successful campaigns on the platform, funding Opena and Quad Lock—the two pro...

28 Tammi 20201h 1min

285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

At 27, Chase Dimond is already considered a marketing veteran. In addition to overseeing the marketing teams of various companies, Dimond has also founded many of his own ventures, such as Soundjuice ...

22 Tammi 202054min

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