281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and marathons around the world. But even those weren’t challenging enough for this hardcore athlete. That’s why, after wrapping up a decade-long career on Wall Street, De Sena decided to start his own adventure racing company. The first race De Sena hosted was on the British Virgin Islands, and it didn’t go very smoothly. That race cost De Sena half a million dollars and resulted in a participant getting lost at sea for several days. Thankfully, the races have evolved a bit since then—although are no less challenging—and are known today as the Death Race and Spartan Race, which are collectively a $60 million business that has revolutionized the world of obstacle racing. Check out this interview to learn more about De Sena’s financial, mental, and physical journey to popularizing this global franchise. Key Takeaways De Sena’s decade-long stint on Wall Street, and how it helped fund his next venture Why De Sena decided to start his own adventure racing company How the very first race De Sena hosted on the British Virgin Islands went terribly wrong for one participant The birth of Death Race and Spartan Race Why De Sena never gave up on his company, despite losing $8 million in the process over a span of 15 years How the network effect eventually helped the obstacle course races gain traction The expansion of Death Race and Spartan Race to 45 countries De Sena’s honest thoughts on work-life balance and what it takes to be an entrepreneur A sneak peek into his latest book, The Spartan Way

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222: From Canines to Co-Working: Tobi Skovron’s Journey to Creating Two Revolutionary Products

222: From Canines to Co-Working: Tobi Skovron’s Journey to Creating Two Revolutionary Products

Tobi Skovron, Founder, CreativeCubes.co Dog toilets and co-working spaces? An unlikely pairing. But if you talk to Tobi Skovron, you'll find they have one thing in common—they inspired him to create t...

22 Loka 20181h 2min

221: Zero to $9 Million in 4 years: How Chris Peters & Rob Ward Built Quad Lock From a Kickstarter Campaign

221: Zero to $9 Million in 4 years: How Chris Peters & Rob Ward Built Quad Lock From a Kickstarter Campaign

Welcome to our newest podcast format, video interviews! You can expect more of this format in the coming months. Subscribe to our YouTube channel here to be notified when we publish new videos. Today ...

16 Loka 20181h 6min

220: Building Community as the Foundation for a Successful Content Business, With Carly Zakin & Danielle Weisberg of theSkimm

220: Building Community as the Foundation for a Successful Content Business, With Carly Zakin & Danielle Weisberg of theSkimm

Carly Zakin and Danielle Weisberg started their business as good friends on a couch, with nothing but their laptops and a healthy dose of hustle. Today, their millennial women-focused media company th...

9 Loka 201836min

219: From Bankrupt to Bestseller: How Mike Michalowicz Used His Own Failures to Empower Other Entrepreneurs

219: From Bankrupt to Bestseller: How Mike Michalowicz Used His Own Failures to Empower Other Entrepreneurs

Mike Michalowicz appeared to have everything an entrepreneur could want—big companies and lots of revenue coming in. But things aren’t always as they seem. As Michalowicz was high on fleeting indicato...

2 Loka 201850min

218: Slow Growth and Risk Aversion Wins the Entrepreneurial Race, With Aytekin Tank of JotForm

218: Slow Growth and Risk Aversion Wins the Entrepreneurial Race, With Aytekin Tank of JotForm

“It took me 10 years [to create my own business], because I didn’t have the courage to start. But I still had this belief that one day I would start it.” Fortunately for Aytekin Tank and 3.7 million ...

25 Syys 201852min

217: Mastering the Messy Middle and Finishing Strong, With Scott Belsky of Behance

217: Mastering the Messy Middle and Finishing Strong, With Scott Belsky of Behance

Scott Belsky, Behance founder, investor, and author of the new book The Messy Middle, is a strong believer in putting in the hard work and then finishing strong. His nine-figure exit from Behance is a...

18 Syys 201836min

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would ...

11 Syys 201859min

215: Navigating the Unpredictable Journey From Failure to Triumph, With Stuart McKeown, Co-Founder of Gleam

215: Navigating the Unpredictable Journey From Failure to Triumph, With Stuart McKeown, Co-Founder of Gleam

Stuart McKeown started his entrepreneurial career as a college dropout, had a short-lived stint as a DJ, and then lost thousands of dollars on his first startup attempt. But he's nothing if not persis...

5 Syys 20181h 4min

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