281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises
The Foundr Podcast with Nathan Chan18 Joulu 2019

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and marathons around the world. But even those weren’t challenging enough for this hardcore athlete. That’s why, after wrapping up a decade-long career on Wall Street, De Sena decided to start his own adventure racing company. The first race De Sena hosted was on the British Virgin Islands, and it didn’t go very smoothly. That race cost De Sena half a million dollars and resulted in a participant getting lost at sea for several days. Thankfully, the races have evolved a bit since then—although are no less challenging—and are known today as the Death Race and Spartan Race, which are collectively a $60 million business that has revolutionized the world of obstacle racing. Check out this interview to learn more about De Sena’s financial, mental, and physical journey to popularizing this global franchise. Key Takeaways De Sena’s decade-long stint on Wall Street, and how it helped fund his next venture Why De Sena decided to start his own adventure racing company How the very first race De Sena hosted on the British Virgin Islands went terribly wrong for one participant The birth of Death Race and Spartan Race Why De Sena never gave up on his company, despite losing $8 million in the process over a span of 15 years How the network effect eventually helped the obstacle course races gain traction The expansion of Death Race and Spartan Race to 45 countries De Sena’s honest thoughts on work-life balance and what it takes to be an entrepreneur A sneak peek into his latest book, The Spartan Way

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189: Foundr Community Member Shifts His Business Into High Gear With Help From Mentors [Foundr’s 5th Birthday Special Episode]

189: Foundr Community Member Shifts His Business Into High Gear With Help From Mentors [Foundr’s 5th Birthday Special Episode]

Welcome to Foundr's fifth birthday celebration! Over the past five years, we’ve been blessed to interact with an awesome community of passionate entrepreneurs who are making it happen and turning thei...

7 Maalis 20181h 1min

188: Stop Trying And Start Crushing It: Our In-Depth Interview With Gary Vee

188: Stop Trying And Start Crushing It: Our In-Depth Interview With Gary Vee

“I’m not crippled with being perfect. I’m crippled with not doing,” Gary Vaynerchuk says, and that about sums up the philosophy that propels him ahead in life and business—avoiding hesitation and seiz...

28 Helmi 201827min

187: Fighting Global Poverty by Breaking Entrepreneurial Rules, With Jacqueline Novogratz of Acumen

187: Fighting Global Poverty by Breaking Entrepreneurial Rules, With Jacqueline Novogratz of Acumen

Key Takeaways - Acumen's trailblazing vision on global poverty eradication - Why it's better to invest in people first, then ideas - The companies Acumen has invested in and the depth of impact they h...

21 Helmi 201837min

185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

Melody McCloskey is the founder of StyleSeat, a San Francisco-based SaaS company that has raised $40 million in funding, powers billions in transactions and is recognized in 82% of American cities. St...

8 Helmi 201836min

184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

Unlike most entrepreneurs, Ajit Nawalkha doesn't focus on profit, revenue, sales, or customer surveys to grow his company. He's also been known to abandon some of his products, even when they're highl...

31 Tammi 201848min

183: Husband-and-Wife Founders Share Two Decade's Worth of Game-Changing Entrepreneurial Advice

183: Husband-and-Wife Founders Share Two Decade's Worth of Game-Changing Entrepreneurial Advice

Key Takeaways Lessons learned from more than 20 years of experience as entrepreneurs The defining action that tripled their conversions and led to the sale of their first company The one marketing ...

24 Tammi 20181h 2min

182: Eric Ries on Pioneering the Lean Startup Movement and How to Grow Any Company to Scale

182: Eric Ries on Pioneering the Lean Startup Movement and How to Grow Any Company to Scale

Key Takeaways The hard-earned lessons Ries learned that ultimately led to the creation of his renowned book, The Lean Startup, and ushered in a worldwide movement How to hire and assign managers suc...

18 Tammi 201836min

181: Running a 7-Figure Business On 5.5 Hours a Day, With Ari Meisel of Less Doing

181: Running a 7-Figure Business On 5.5 Hours a Day, With Ari Meisel of Less Doing

Entrepreneurs find inspiration in all sorts of places. But for Ari Meisel, founder, bestselling author, and productivity expert, desperation was the driving force behind the launch of his successful c...

11 Tammi 201857min

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