281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and marathons around the world. But even those weren’t challenging enough for this hardcore athlete. That’s why, after wrapping up a decade-long career on Wall Street, De Sena decided to start his own adventure racing company. The first race De Sena hosted was on the British Virgin Islands, and it didn’t go very smoothly. That race cost De Sena half a million dollars and resulted in a participant getting lost at sea for several days. Thankfully, the races have evolved a bit since then—although are no less challenging—and are known today as the Death Race and Spartan Race, which are collectively a $60 million business that has revolutionized the world of obstacle racing. Check out this interview to learn more about De Sena’s financial, mental, and physical journey to popularizing this global franchise. Key Takeaways De Sena’s decade-long stint on Wall Street, and how it helped fund his next venture Why De Sena decided to start his own adventure racing company How the very first race De Sena hosted on the British Virgin Islands went terribly wrong for one participant The birth of Death Race and Spartan Race Why De Sena never gave up on his company, despite losing $8 million in the process over a span of 15 years How the network effect eventually helped the obstacle course races gain traction The expansion of Death Race and Spartan Race to 45 countries De Sena’s honest thoughts on work-life balance and what it takes to be an entrepreneur A sneak peek into his latest book, The Spartan Way

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43: Inside the Mind of a Billion Dollar Startup Founder - Rod Drury of Xero Accounting

43: Inside the Mind of a Billion Dollar Startup Founder - Rod Drury of Xero Accounting

Rod Drury conveys a palpable sense of urgency. If there’s one thing he’s picked up in his many years as an entrepreneur, it’s that having a certain velocity can make all the difference. “Biggest thing...

18 Touko 201529min

42: What does Snoop Dogg, Disney, Scarlett Johansson and Kevin Durant Have in Common With Shaun Neff?

42: What does Snoop Dogg, Disney, Scarlett Johansson and Kevin Durant Have in Common With Shaun Neff?

Beanies, caps, eyewear, tees and tops, watches, snow accessories, backpacks, hot tub shorts. You name it, Neff rocks it. So how did Shaun Neff, founder and namesake of the California-based clothing co...

12 Touko 201549min

41: How to Hack Time with Tim Ferriss (not to be missed)

41: How to Hack Time with Tim Ferriss (not to be missed)

We’ve all been curious about the best way to get better at languages, sports, cooking, fitness, and of course, how to start a business. Using a grand total of four hours per week, Tim Ferriss showed u...

3 Touko 201539min

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

Getting laid off is enough to make anyone want to crawl into a hole and hide. But Pat Flynn went the other direction. He took the opportunity to open himself up, and put his experience in the spotligh...

30 Huhti 20151h 4min

39: Life in the Shark Tank with Barbara Corcoran

39: Life in the Shark Tank with Barbara Corcoran

Barbara Corcoran doesn’t look far past the family tree for inspiration. While many entrepreneurs seek seasoned businesspeople to learn from, Corcoran’s mentor was her mother, not because her mother ma...

21 Huhti 201544min

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

Mattan Griffel wasn’t prepared for his first job. After he graduated college, a startup company asked him to be their marketer, but he didn’t know how to be a marketer. Mattan had studied philosophy a...

11 Huhti 201547min

37: How Justin Gold Turned His Kitchen Hobby Into a Multi-Million Dollar Peanut Butter Powerhouse

37: How Justin Gold Turned His Kitchen Hobby Into a Multi-Million Dollar Peanut Butter Powerhouse

Some people thought entrepreneur Justin Gold was nuts for trying to disrupt the peanut butter market. A decade later, he’s been recognized by Inc. and Ernst & Young as one of the food and beverage sec...

2 Huhti 201551min

36: How to Find Mentors and Overcome Adversity with Sean Stephenson

36: How to Find Mentors and Overcome Adversity with Sean Stephenson

Bleeding brain. Fractured skull. Concussion. These were the effects. The event was just as sudden. One Thursday in late July, Sean Stephenson took his dog for a stroll. Then he fell — ripped from his ...

28 Maalis 201550min

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