216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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471: Why Entrepreneurs Will Benefit from AI with Linden Tibbets of IFTTT

471: Why Entrepreneurs Will Benefit from AI with Linden Tibbets of IFTTT

Linden Tibbets believes that with each new tech wave, problems will arise for entrepreneurs to solve. He says the recent AI frenzy will create opportunities for startups, creators, and early-stage bus...

4 Elo 20231h 9min

470: Why Passion Is Your Advantage with Holly Thaggard of Supergoop!

470: Why Passion Is Your Advantage with Holly Thaggard of Supergoop!

Holly Thaggard is passionate about sun protection. That passion drove her to create her multimillion-dollar skincare company, Supergoop!, which started turning the world of suncare products on its end...

28 Heinä 202359min

469: How to Beat a Monopoly with James Chin Moody of Sendle

469: How to Beat a Monopoly with James Chin Moody of Sendle

James Chin Moody became an entrepreneur by accident. While on sabbatical from his engineering career, he developed a donate marketplace inspired by trying to donate outgrown baby clothes to those in n...

21 Heinä 20231h 1min

468: How to Fall in Love with a Problem with Uri Levine of Waze

468: How to Fall in Love with a Problem with Uri Levine of Waze

There are not many interviews where Nathan Chan is speechless, but this is one of them. If you want to learn how to find product market fit, build a successful team, and create a lasting business, the...

14 Heinä 20231h 2min

467: Accelerate Your Marketing Efficiency with Manuel Mueller of Emma

467: Accelerate Your Marketing Efficiency with Manuel Mueller of Emma

Manuel Mueller started his first mattress company when he was 19 years old, and since then, he has never stopped iterating to create the perfect mattress. In 2013, he launched sleepwear company Emma, ...

7 Heinä 202344min

466: Reshape Free Products into Revenue-Generators with Ali Ghosdi of Databricks

466: Reshape Free Products into Revenue-Generators with Ali Ghosdi of Databricks

Ali Ghosdi was a reluctant founder. He planned to become an academic researcher and professor, not lead a successful tech startup. In 2013, alongside six other co-founders, Ghosdi helped build an open...

30 Kesä 202349min

465: The State of Podcasting with Ex-Spotify Executive and Parcast Founder Max Cutler

465: The State of Podcasting with Ex-Spotify Executive and Parcast Founder Max Cutler

If your business or brand has a podcast, listen up. In this episode, we’re diving into the current state of podcasting with Max Cutler, Parcast founder, Spotify’s former head of talk creator content, ...

23 Kesä 202349min

464: Silicon Valley Outsider Michelle Zatlyn on Building a Tech Disruptor

464: Silicon Valley Outsider Michelle Zatlyn on Building a Tech Disruptor

Michelle Zatlyn and her co-founders were outsiders when they moved to Silicon Valley to launch their web security startup. It was 2009, in the middle of a recession, but the team knew their visceral e...

17 Kesä 202358min

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