216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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423: Making Work Work for Humans with Oyster’s Tony Jamous

423: Making Work Work for Humans with Oyster’s Tony Jamous

After his first startup went public in 2016, Tony Jamous took time off to align what he does with what he believes in. In his previous company, Nexmo, he saw the power of distributed hiring worldwide ...

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422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

In 2011, Lauryn Evarts Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How ...

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421: Why People Pay for Time Not Software with Rishi Mandal of Future

421: Why People Pay for Time Not Software with Rishi Mandal of Future

What's the secret to sustain healthy behaviors like exercise, diet, and stress management? Coaching.    Rishi Mandal discovered this while researching the challenges of America's health crisis. So, he...

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420: Starting a Multi-Million Dollar Swimwear Movement with Erin Deering of Triangl

420: Starting a Multi-Million Dollar Swimwear Movement with Erin Deering of Triangl

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber ( Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Eri...

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419: Why You Need TikTok Ads with Gerardo Perez of Marketing&

419: Why You Need TikTok Ads with Gerardo Perez of Marketing&

Are you ready to leverage the popularity of TikTok to grow your business? Gerardo Perez is the founder of Marketing&, one of the world's leading digital agencies focused on driving paid results on Tik...

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418: Shopify President Harley Finkelstein on Building the World’s #1 Ecommerce Platform

418: Shopify President Harley Finkelstein on Building the World’s #1 Ecommerce Platform

Harley Finkelstein is an entrepreneur, lawyer, and president of Shopify. Harley was store #137 when he started on Shopify as a merchant in 2009. After law school, he joined the team at Shopify and hel...

29 Heinä 202252min

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on a...

21 Heinä 20221h 1min

416: The Power of One More with Author and Entrepreneur Ed Mylett

416: The Power of One More with Author and Entrepreneur Ed Mylett

How did Ed Mylett gain 3 million social media followers without spending a dollar on ads? Authenticity. Ed is an entrepreneur, best-selling author, performance coach, and speaker. He landed on the For...

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