216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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407: Overcoming Negative Self-Talk with Lisa Bilyeu of Impact Theory

407: Overcoming Negative Self-Talk with Lisa Bilyeu of Impact Theory

Lisa Bilyeu and her husband built Quest Nutrition into a billion-dollar company, but she never expected to be an entrepreneur and business influencer. But, after years of telling herself that she coul...

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406: How “What If?” Started a Product Revolution with Daniel Flynn of Thankyou

406: How “What If?” Started a Product Revolution with Daniel Flynn of Thankyou

Daniel Flynn started his mission-driven business with the simple question of “what if?” 13 years later and $13M donated, Thankyou is changing the way suppliers and consumers select products. From the ...

4 Touko 202256min

405: From $0 to $250K a MONTH in One Year | Dee Deng’s Story

405: From $0 to $250K a MONTH in One Year | Dee Deng’s Story

Dee Deng, cofounder of Right Hook, returns to the podcast to discuss his new foundr course Ignite Your Digital Agency. In the new course, Dee will share his blueprints on how to serve a small group of...

27 Huhti 20221h 6min

404: How Scooter Braun Learned to Reclaim Himself

404: How Scooter Braun Learned to Reclaim Himself

Scooter Braun is the music-business mind behind the world’s biggest music stars like Justin Bieber, Ariana Grande, and Demi Lovato. Now he’s opening up about his entrepreneurial journey and how he’s r...

21 Huhti 202255min

403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

In a saturated and notoriously competitive industry, Cameron Falloon used his fitness training experience with celebrities and pro sports teams to start Body Fit Training. BFT's program uses the same ...

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402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years...

30 Maalis 202249min

401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with t...

23 Maalis 202252min

400: From $700K in Debt to $100M in Revenue with Mary Ruth Ghiyam of MaryRuth Organics

400: From $700K in Debt to $100M in Revenue with Mary Ruth Ghiyam of MaryRuth Organics

After her family's failed business left her in $700K in debt, Mary Ruth Ghiyam used client feedback from her private nutrition practice to develop a liquid morning multivitamin.    8 years and 130 pro...

16 Maalis 202248min

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