216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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392: It’s Not Too Late for YouTube with Justin Brown of Primal Video

392: It’s Not Too Late for YouTube with Justin Brown of Primal Video

Justin Brown says it’s not too late to start and grow YouTube channel. Justin is a video strategist and, alongside his brother, built the YouTube channel Primal Video, which recently broke the 1 milli...

19 Tammi 20221h

391: Reid Hoffman on The PayPal Mafia, Selling LinkedIn, and Master of Scale

391: Reid Hoffman on The PayPal Mafia, Selling LinkedIn, and Master of Scale

Reid Hoffman needs little introduction. He’s the cofounder of LinkedIn, former PayPal executive, author, podcaster, mentor, and all-around standout personality in the entrepreneurial world. His podcas...

12 Tammi 202256min

390: What Ankur Nagpal Looks for in a Startup Worth Investing In

390: What Ankur Nagpal Looks for in a Startup Worth Investing In

We’re kicking off 2022 with one of our favorite returning guests, Ankur Nagpal, founder of Teachable and Vibe Capital. After selling Teachable last year for $150 million, Ankur created Vibe Capital, a...

5 Tammi 202243min

389: Foundr’s BEST of 2021

389: Foundr’s BEST of 2021

This year, we’ve conducted our best interviews EVER. In this epic roundup episode, we took our favorite moments from every interview this year and combined them to create: Foundr Best of 2021! That’s ...

22 Joulu 20211h 9min

388: How Dany Garcia Operates Her Multi-Industry Empire

388: How Dany Garcia Operates Her Multi-Industry Empire

Want to build an empire? Then start studying Dany Garcia.    The founder of The Garcia Companies is living proof that it’s possible to run multiple businesses—successfully—all at once. Her portfolio i...

16 Joulu 202158min

387: Why You Should Sell Less and Build an Undeniable Offer with Author and Entrepreneur Alex Hormozi

387: Why You Should Sell Less and Build an Undeniable Offer with Author and Entrepreneur Alex Hormozi

Get ready for a crash course in bootstrapped sales, investing, and crafting an undeniable offer.    Alex Hormozi sold everything and left a consulting job to work in the fitness industry—that’s when h...

8 Joulu 202153min

386: Scaling and Exiting an Amazon Brand with Melisa Vong and Bryce Alderson

386: Scaling and Exiting an Amazon Brand with Melisa Vong and Bryce Alderson

Melisa Vong returns to the Foundr Podcast with her business partner Bryce Alderson to discuss Orphic Nutrition. Bryce is a former professional soccer player, and Melisa is a serial entrepreneur and co...

1 Joulu 202153min

385: How to Build a Profitable Manufacturing Relationship with Sourcing Specialist Kian Golzari

385: How to Build a Profitable Manufacturing Relationship with Sourcing Specialist Kian Golzari

Your relationship with a supplier is one of the most important aspects of running a business. That’s why we’re chatting with Kian Golzari, a sourcing specialist who has designed, developed, sourced, a...

24 Marras 202147min

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