216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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368: The Billion Dollar Blueprint: Ray Dalio

368: The Billion Dollar Blueprint: Ray Dalio

Labeled the “Steve Jobs of Investing”, Ray Dalio is easily one of the most successful investors of our time. The Principles: Work & Life author is the larger-than-life mentor we all need in our day-to...

28 Heinä 202154min

367: How to Hire Brilliant People & Other Rules for Business | Kayak’s Paul English

367: How to Hire Brilliant People & Other Rules for Business | Kayak’s Paul English

Full of wonderful ideas but don’t know how to make them a reality? Our next guest had the same problem…until he managed to turn them into MULTIPLE startups, most of which he’s sold. Paul English bough...

21 Heinä 202154min

366: Sock It to Me: How the Cofounders of Bombas Became eCommerce Millionaires

366: Sock It to Me: How the Cofounders of Bombas Became eCommerce Millionaires

What do you get when you mix Daymond John, cozy toes, and a charitable mission?    Bombas.    That's right, you get the world's best sock company.    Foundr CEO Nathan Chan recently sat down with Rand...

13 Heinä 202153min

365: How to Build a Community of Raving Fans with Radha Agrawal of Daybreaker

365: How to Build a Community of Raving Fans with Radha Agrawal of Daybreaker

What does a savvy entrepreneur do when she sells her startup for $125 million? She starts another business, of course.   Radha Agrawal, cofounder of Thinx, has launched another passion project: Daybre...

6 Heinä 202159min

364: The $100B Cereal Entrepreneur: Joe Gebbia of Airbnb

364: The $100B Cereal Entrepreneur: Joe Gebbia of Airbnb

How do you raise capital for your startup? Well, if you ask the co-founder of Airbnb Joe Gebbia, he’ll tell you what worked for him:    Cereal.    That’s right, the company that started with a single ...

29 Kesä 202150min

363: Everything I've Learned Spending $30M on YouTube Ads | Tommie Powers Interview

363: Everything I've Learned Spending $30M on YouTube Ads | Tommie Powers Interview

Tommie Powers is a legend in digital paid advertising. He's consulted on $100+ million in ad spend, including $30 million on YouTube ads alone.    So when Tommie talks about paid YouTube ad strategies...

22 Kesä 202153min

362: How to Build a Brand People Love: Red Antler

362: How to Build a Brand People Love: Red Antler

Inc. Magazine called her the most important entrepreneur on the planet. Fast Company called her the "brand whisperer." Emily Heyward of Red Antler is a master at helping a brand stand out from the cro...

15 Kesä 202139min

361: The Near-Death Experience That Fuelled Omaze’s Matt Pohlson

361: The Near-Death Experience That Fuelled Omaze’s Matt Pohlson

In this episode of the Foundr podcast, we speak with Omaze’s Matt Pohlson to discuss how a near-death experience taught him a powerful lesson about optimism—and how it changed his perspective on busin...

8 Kesä 202153min

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