216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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352: The Music Industry Disrupter: How Ola Sars Helped Build A $3 Billion Start-Up

352: The Music Industry Disrupter: How Ola Sars Helped Build A $3 Billion Start-Up

In this digital age, music streaming and subscriptions have quickly become the norm. This week at Foundr, we were lucky enough to speak to an entrepreneur who was there for the rise of streaming and t...

6 Huhti 202157min

351: 0- $100m In 3 Years: How Gail Becker, Founder of CAULIPOWER Changed The Game

351: 0- $100m In 3 Years: How Gail Becker, Founder of CAULIPOWER Changed The Game

In this delicious interview, Nathan Chan sits down with CAULIPOWER founder Gail Becker to find out how she took her ecommerce company from $0 to $100M in just 3 years.    Becker takes us on her tasty ...

30 Maalis 202149min

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

Coming from a long line of shoemakers, it seemed only natural that Joe Foster follow in his family’s footsteps, but instead Foster decided to push his horizons even further and create a brand that wou...

23 Maalis 20211h 9min

349: 1 Billion Downloads, Kim Kardashian, and The Future Of AI: PicsArt’s Hovhannes Avoyan

349: 1 Billion Downloads, Kim Kardashian, and The Future Of AI: PicsArt’s Hovhannes Avoyan

When his 10 year old daughter was upset by negative comments posted about her artwork, Hovhannes Avoyan decided to do something about it. Almost a decade later, over 1 billion app downloads and 150 mi...

16 Maalis 202149min

348: 15 Power Ups You Need To Build A Successful Business With Eric Siu Of Single Grain

348: 15 Power Ups You Need To Build A Successful Business With Eric Siu Of Single Grain

Power up, level up, and get ready to take your business to the extreme, with this incredible interview with Single Grain’s Eric Siu.    A former pro-gamer, Siu has been on the quintessential entrepren...

9 Maalis 202143min

347: Undaunted: How Kara Goldin Denied Self-Doubt To Launch A $200m Beverage Company

347: Undaunted: How Kara Goldin Denied Self-Doubt To Launch A $200m Beverage Company

How does someone launch a $200 million beverage company with zero experience and four children under the age of six? Just ask super-mom, author, and Hint Water empire CEO and Founder, Kara Goldin.    ...

2 Maalis 202159min

346: Why Ideas Don’t Count According To Netflix Co-Founder Marc Randolph

346: Why Ideas Don’t Count According To Netflix Co-Founder Marc Randolph

23 Helmi 202159min

345: $15B Payments Processed A Year: GoCardless’ Hiroki Takeuchi

345: $15B Payments Processed A Year: GoCardless’ Hiroki Takeuchi

In 2011, Hiroki Takeuchi launched his first business GoCardless with his co-founders. Just under one decade later, they are processing over $15b in payments every year!   Takeuchi’s first business beg...

16 Helmi 202148min

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