216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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296: How Invitation Homes CEO Dallas Tanner Scaled a Multibillion-Dollar Home Rental Company at Breakneck Speed

296: How Invitation Homes CEO Dallas Tanner Scaled a Multibillion-Dollar Home Rental Company at Breakneck Speed

CEO Dallas Tanner on the breakneck creation and growth of multibillion-dollar home rental company Invitation Homes. Like a lot of successful businesses, Invitation Homes was a seemingly overnight hit...

31 Maalis 202042min

295: How 12RND Fitness Founder Tim West Beat His Competitors to the Punch

295: How 12RND Fitness Founder Tim West Beat His Competitors to the Punch

Believe it or not, there are many parallels between the world of boxing and the world of entrepreneurship. Tim West is familiar with both. As the founder of the fastest-growing global boxing franchis...

25 Maalis 202058min

294: Responding to COVID-19: What Entrepreneurs Should Be Doing Right Now

294: Responding to COVID-19: What Entrepreneurs Should Be Doing Right Now

As a founder, you’re likely feeling a lot of stress and anxiety around the current situation with COVID-19. While we hope your business isn’t being too heavily impacted, we want to let you know that w...

21 Maalis 202059min

291: X Prize Founder Peter Diamandis Talks About Creating a Blueprint For The Future

291: X Prize Founder Peter Diamandis Talks About Creating a Blueprint For The Future

When Peter Diamandis was a kid, there were two life-changing moments that shaped him into the person he is today: the launch of the Apollo space program and the release of Star Trek. These two events ...

3 Maalis 202055min

288: Catena Media’s Erik Bergman Talks IPOs, Affiliate Marketing, And Finding Meaning In Life

288: Catena Media’s Erik Bergman Talks IPOs, Affiliate Marketing, And Finding Meaning In Life

Erik Bergman’s entrepreneurial journey started with trading hockey cards on the playground. When Bergman realized that owning coveted sports memorabilia made him feel valued and won him friends, he be...

12 Helmi 202056min

287: How July Founder Richard Li Grew His Luggage Company From $0 to $5 Million in 1 Year

287: How July Founder Richard Li Grew His Luggage Company From $0 to $5 Million in 1 Year

Richard Li puts customer service above all when it comes to his luggage company, July. This unfaltering commitment is why he personally makes house calls to address complaints and why he recently hand...

4 Helmi 202056min

286: How Annex Products Co-Founder Rob Ward Used the Power of Prediction to Build a Multimillion-Dollar Company

286: How Annex Products Co-Founder Rob Ward Used the Power of Prediction to Build a Multimillion-Dollar Company

Rob Ward always seems to be one step ahead. Before Kickstarter took off, Ward and his co-founder Chris Peters launched two successful campaigns on the platform, funding Opena and Quad Lock—the two pro...

28 Tammi 20201h 1min

285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

At 27, Chase Dimond is already considered a marketing veteran. In addition to overseeing the marketing teams of various companies, Dimond has also founded many of his own ventures, such as Soundjuice ...

22 Tammi 202054min

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