211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

While he always had a passion for entrepreneurship, Shane Snow started his career as a freelance journalist, and during that time noticed how many of his peers were struggling to market themselves and find work. This frustration fueled his desire to develop the global content marketing platform, Contently. Contently is a unified content marketing solution for the world’s biggest enterprise brands, and it’s also a tremendous source of income for creative freelancers. By Snow’s best estimates, Contently has paid out more than $46 million (and counting) to freelancers around the globe. As successful as his time at Contently has been, Snow never stopped being a writer at heart, and now he's back at it. He recently hired a CMO for Contently and became “founder-at-large,” relieving himself of the day-to-day management and freeing up his time to reunite with his first career love. Today, you can find Snow promoting his soon-to-be-published book, Dream Teams, and otherwise sharing his expertise on team building and storytelling for founders. In this interview, Snow shares his journey to the top of the entrepreneurial mountain and back home again, along with his best advice learned from a seven-year reign at Contently. Key Takeaways The two realizations Snow had that sparked the idea for Contently How Snow transitioned out of his role as founder and returned back to his former love of journalism Snow's counterintuitive advice on team building and how it relates to innovation One of the most important things we can do as leaders and team members to build relationships Key Resources From Our Interview With Shane Snow Find out more about Shane Snow here Follow Shane on Twitter Learn more about Contently

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463: Why Small Customers Matter with ​​Immad Akhund of Mercury

463: Why Small Customers Matter with ​​Immad Akhund of Mercury

Since 2006, Immad Akhund has been investing in and building startups. But he always struggled with working with traditional banks to run his startups, especially as a non-US resident. He figured someo...

9 Kesä 202344min

462: Why Subscription Products Need Purpose with Jessica Rolph of Lovevery

462: Why Subscription Products Need Purpose with Jessica Rolph of Lovevery

Your first product won’t always be your best seller. Jessica Rolph’s organic baby food business Happy Family Organics failed twice before finding product market fit and scaling from $0 to $63M in sale...

2 Kesä 202358min

461: Adrian Grenier’s Evolution from Movie Star to Social-Impact Entrepreneur

461: Adrian Grenier’s Evolution from Movie Star to Social-Impact Entrepreneur

Adrian Grenier was a rebellious artist before he was known for his acting roles in Entourage, Devil Wears Prada, and Clickbait. Now he’s a rebellious entrepreneur, investor, and activist. Learn how Gr...

26 Touko 202340min

460: 4 Stories. 4 Founders. 4 Lives Changed.

460: 4 Stories. 4 Founders. 4 Lives Changed.

For ten years, we've interviewed hundreds of elite entrepreneurs who’ve started and grown the world's most successful businesses. The reason we connect with these dynamic founders is to break down the...

19 Touko 202340min

459: Forging Meaningful Business Partnerships with Jean Oelwang of Virgin Unite

459: Forging Meaningful Business Partnerships with Jean Oelwang of Virgin Unite

Partnerships can be tricky, especially when you’re starting a business. For ​​Jean Oelwang, creating meaningful partnerships has been her focus for nearly 30 years. Oelwang is the founding CEO and Pre...

12 Touko 202358min

458: Break One Rule and Break It Hard: David Lester of OLIPOP PBC

458: Break One Rule and Break It Hard: David Lester of OLIPOP PBC

David Lester learned a lot from his first venture. After spending a decade in the beverage marketing industry, he teamed up with his co-founder Ben Goodwin to work on formulating a soda that’s good fo...

5 Touko 202352min

457: Why This Generation Will Be the Strongest Founders with David Shein of OHF Ventures

457: Why This Generation Will Be the Strongest Founders with David Shein of OHF Ventures

David Shein was an entrepreneur before it was in vogue. For over three decades, he’s founded, mentored, and invested in exceptional startups. He sold his first company, COMTECH, for over $1 billion–ar...

28 Huhti 20231h 8min

456: How to Build an Unbeatable Business with Square Co-Founder Jim McKelvey

456: How to Build an Unbeatable Business with Square Co-Founder Jim McKelvey

Jim McKelvey was a glassblower when he created the idea for the payment platform Square (now Block, Inc.). He was furious that he couldn’t accept certain credit cards as an artist and contacted a form...

21 Huhti 20231h 4min

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