211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

While he always had a passion for entrepreneurship, Shane Snow started his career as a freelance journalist, and during that time noticed how many of his peers were struggling to market themselves and find work. This frustration fueled his desire to develop the global content marketing platform, Contently. Contently is a unified content marketing solution for the world’s biggest enterprise brands, and it’s also a tremendous source of income for creative freelancers. By Snow’s best estimates, Contently has paid out more than $46 million (and counting) to freelancers around the globe. As successful as his time at Contently has been, Snow never stopped being a writer at heart, and now he's back at it. He recently hired a CMO for Contently and became “founder-at-large,” relieving himself of the day-to-day management and freeing up his time to reunite with his first career love. Today, you can find Snow promoting his soon-to-be-published book, Dream Teams, and otherwise sharing his expertise on team building and storytelling for founders. In this interview, Snow shares his journey to the top of the entrepreneurial mountain and back home again, along with his best advice learned from a seven-year reign at Contently. Key Takeaways The two realizations Snow had that sparked the idea for Contently How Snow transitioned out of his role as founder and returned back to his former love of journalism Snow's counterintuitive advice on team building and how it relates to innovation One of the most important things we can do as leaders and team members to build relationships Key Resources From Our Interview With Shane Snow Find out more about Shane Snow here Follow Shane on Twitter Learn more about Contently

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606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently

606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently

It’s not too late to win Black Friday. Even if you’re behind, there’s still time to drive serious results—if you focus on the right moves. In this episode, I share my final Black Friday checklist a...

18 Marras 202510min

605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)

605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)

Tony Fernandes turned a failing airline into a billion-dollar business and built AirAsia into one of the most recognized brands in Asia. In this interview, Tony explains how he bought AirAsia for ju...

13 Marras 202541min

604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing

604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing

Think scarcity is just a marketing gimmick? Used properly, it’s one of the fastest ways to increase perceived value, build community, and grow sales—without racing to the bottom on discounts. In th...

11 Marras 202512min

603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah

603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah

Joey Shamah built e.l.f. Cosmetics into a billion-dollar beauty brand by doing the exact opposite of every competitor in the industry. In this interview, the e.l.f. co-founder breaks down how he turn...

6 Marras 202551min

602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch

602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch

Everyone saw the headlines—but the real lessons from Alex Hormozi’s $100M book launch are in the planning, positioning, and pre-launch. In this episode, I break down the fundamentals you can lift s...

4 Marras 202513min

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder bre...

30 Loka 202557min

600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)

600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)

AI is the biggest shift since the internet—and if you’re not using it daily as a founder, you’re falling behind. In this episode, I break down exactly how I use AI to think clearer, execute faster,...

28 Loka 202512min

599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

Suneera Madhani built Stax from an idea her employer rejected into a $1B fintech unicorn processing over $25B in payments. In this interview, the Stax co-founder shares how she went from selling c...

23 Loka 202540min

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